Aurasma is bringing LFW to digital life this season.
Aurasma is a new technology that's capable of recognising images and objects in the real world and seamlessly integrating them with rich video content and audio. Using their mobile device, visitors simply need to download the free Aurasma Lite app and then hold it over the LFW image, at which point it will spring to life and bring you exclusive video content. For the very first time, Exhibition passes will provide a constant stream of live content -- linking them directly to our latest Tweets through Aurasma. This is the first time this technology has been used. Covers of The LFW Daily newspaper will transform into exclusive video content.
Inside you'll also find Catwalk Highlight shots that turn into shows through Aurasma.
(via YouTube by AurasmaLite)
