Lucky Brits-goers will today have secret content embedded in the UK's most glamorous music awards brochure. Aurasma has teamed up with Mastercard and the Brits to provide secret content in the official brochure for the Brits. Awards ceremony attendees can unlock the content by downloading the Aurasma app and then holding up their Aurasma enabled smart phone to the advert. They will then be able to view exclusive content and click through to register for the chance to win a duet with Jessie J.
(via YouTube by AurasmaLite )