ITIA has developed the Magic Mirror (MM) as a tool for supporting new approach to the customized shoe purchasing. When the user is involved in the customisation process, the shoes being customized obviously are not directly available in the shop. In this context, the MM allows the user to see himself with his preferred shoes before they are built: he looks at himself on a large screen (that plays as a mirror) and sees in realtime himself wearing the selected shoes. The user can move forward, backward and he can turn on a side to see the shoes in various positions.
(via YouTube realbruz )