Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

This weekend Amsterdam became the stage for a new augmented reality game. In the city center people were playing games using their iPhones among the shopping pedestrians. All this to hunt for virtual chocolates. The winners of this life intruding game won a trip to New York City. 

The game was made as a promotion for a new Magnum ice cream. 

As we were invited to check things out, we give you a glimpse of all the chocolate hunting people in the shopping streets (Negen Straatjes) in Amsterdam.