The third part of Magnum Pleasure Hunt has been launched and this time it's in Amsterdam. While the other versions have been virtual games, the Dutch version takes it a bit further and brings AR into the live game.
In the previous versions, the game has been about collecting bon bons in a virtual environment, but this time, 150 chocolate bonbons have been spread across the 9 straatjes of Amsterdam, and the only way to play the game is to download the augmented reality app and go out and find them.
The campaign was created by Lowe Brindfors.
(via YouTube by ConsumerLab)
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MOVIES NOW | SPECTACULAR SPIELBERG : AUGMENTED REALITY - ジュラシックパーク体験型#ARサイネージ
