(via http://www.ellenell.com/blog/how-aurasma-and-promotional-products-can-team-up/)
Aurasma may have a rather sci-fi sounding name but this new augmented reality technology is quickly gaining popularity for a whole range of advertising purposes. Here we consider its potential for the world of promotional products.For those unfamiliar with Aurasma, it is a free smartphone/tablet app, enabling users to view visual or audio content via objects in the real world. The premise is similar to the use of QR codes, which users scan with their phone to access digital content. However, Aurasma goes one step further. Aurasma recognises photographs, 3D objects and even people, and uses them as cues to run a moving image or audio clip. All that is required is a smartphone (or tablet), pointed towards the object, to play the media content. This provides a simple and unprecedented way to get your marketing message across, literally bringing real world objects to life.
"Imagine being able to provide an instant demonstration to each and every person that comes into contact with your advertising."
HOME 
ARE2012: Sesame Street moves augmented reality from back alley to main street - セサミストリート立体人形認識#ARデモ
