This commercial uses our beloved characters, in their own inimitable and slightly whimsical style, to reinforce the new development that -- pints mean prizes, or indeed a window into an augmented reality version of our orchard. Whilst using the lads lack of technical know how for humorous effect we clearly get the message across that it's well worth downloading the deCider app and using it to scan the Bulmers Pint Bottle in search of what Bulmers are taking the initiative on -- doing our bit. This commercial launches and educates the deCider app well, stating -- Buy, Download the deCider app & Scan. Easy Peasy!
(via YouTube by YoungEuroRSCG )
(site http://www.eightytwenty.ie/blog/?p=1205)