Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

The tie-up with Sony Pictures is timed to coincide with next week’s launch of 'The Amazing Spider-Man in cinemas. 

Attention will be drawn to the range with a competition featuring a New York ticket giveaway, run via Aurasma's augmented reality technology.

Posters featuring creative from ‘The Amazing Spider-man’ are being placed in windows of Uniqlo stores, and passers-by will be encouraged to use the Aurasma app to access exclusive 3D content and win a trip to New York. 

The graphic and slogan motif 'Spider-Man' will be included on seven different designs of T-shirts, as part of a new Uniqlo collection. 

The Japanese clothing retailer has a reputation of innovating in the digital space, with initiatives including the Pinterest 'Mosaic' campaign launched this week, and a Lucky Counter Twitter campaign it created while its ecommerce site was down. 

(via http://www.marketingmagazine.co.uk/news/1138863/Uniqlo-partners-Sony-Pictures-first-augmented-reality-campaign/)

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Spider-Man AR Book by Disney --- MARVEL  $2.99

Interactive Augmented Reality lets YOU become part of the story: 
• SPIDEY MASK : Put on an augmented reality Spider-Man mask! 
• GLASSES : Put on Peter's Father's augmented reality glasses! 
• OSCORP BADGE : Make your own augmented reality badge! 
• CRAWLING SPIDERS : Try to stop augmented reality spiders that crawl on your face!
• JAR OF SPIDERS : Collect augmented reality spiders in a jar! 
• SPIDEY-SENSE : Become Spider-Man by experiencing his Spidey-Sense!
• SAVE & EMAIL these PHOTOS to your friends and family!

Featuring interactive art, photos, and activities directly from and inspired by the blockbuster film! 

(via http://www.iosnoops.com/appinfo/spider-man-ar-book-for-iphone/537773079)

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"Web-slinger" - Walmart 
 

• The app is free and can be downloaded by searching for "Web-slinger" in the app store.  (There is a prompt at the Walmart site to text to get the link to the app, but it directed me instead to download the regular Walmart shopping app.) 

• Once you download the app, you can play a game where you shoot at the bad guy (Lizard), as well as objects he throws at you.  The game is unique in that you can play it against any background; if you are in the store, the store will show up as the backdrop for the game.  If you are at home, you house will show up.  This was fun to play with the kids while waiting for the doctor today.  They had fun shooting webs at bad guys and using different scenes from our visit as the scene for their game!