(via http://www.slideshare.net/Print_Power/hp-aurasma-magsdayprintpowerdrupa-13513392)12. Some of Aurasma’s many magazines partnerships
13. Top Gear Magazine – Case Study• The Top Gear magazine franchise is produced in 30 countries• The UK edition has over 1.8 million readers monthly• The UK magazine approached Aurasma with the following challenges: – Strengthening the links between the Top Gear television series and its growing magazine franchise – Translating the high octane energy and dynamism of the television show into traditional print media – Maximising the value and reach of video content from the television show – Engaging a younger audience while continuing to appeal to the magazine’s traditional demographic• Top Gear UK began using Aurasma’s free platform to deliver video through its print to editions in December 2011