(via http://www.brandchannel.com/home/post/2012/07/13/Ice-Age-Augmented-Reality-071312.aspx)In addition to the expected kids' marketing tie-ins such as a McDonald's Happy Mealpromotion, Ice Age: Continental Drift opens in movie theaters today with a mobile campaign it hopes moviegoers will find cool: GoldRun’s augmented reality mobile app.
Using the free photo app, available for iPhone and Android, fans can pose with more than a dozen characters, including Scrat, narrated by Chris Wedge, Manny (Ray Romano), Diego (Dennis Leary) and Sid (John Legquizamo), from the fourth film (expected to top the box office this weekend) in the wildly popular Ice Age series.
The Goldrun app lets brands and advertisers populate the mobile space as fans and consumers share their photos on social networks and spread the word virally.
ICE AGE - An Augmented Reality Book
Carlton Kids
Publishing 5th July 2012
The World of Ice Age is an amazing augmented reality book based on the massively popular Ice Age movies. Now, thanks to the digital magic of augmented reality, you can bring your favourite sub-zero heroes to life with jaw-dropping 3-D animations that you can interact with on your computer screen.
(via YouTube by Carltonbooks )
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