(via YouTube by xeniuminteract )To give a thrilling experience to the audience, Xenium technologies shaped an augmented reality experience for Zee TV.
To maximise engagement and provide a real horror experience xenium technologies planned an augmented reality engagement. Huge display screens were placed in malls with a HD camera showing live feed. A marker was placed in front of the screens. People who come near the marked zone can see their reflections on the screens, with an apparition suddenly appearing from their behind. Walking away from the user the apparition suddenly looks towards the user and returns towards them. Standing next to the user apparition makes certain gesture leading disappearance of user from the screen.
The communication was to tease people with the fear of the unknown and give them a thrilling experience.
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The scorpion of AR begins to move from the picture book. The cat lies in the by the side. ‐ 図鑑から#ARのサソリが動きだす。その傍にはネコが...
