(via http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=66219)Tesco has launched a new augmented reality shopping app, using technology from HP subsidiary Aurasma. "Interact with Tesco through exclusive videos, competitions and offers – bought to life before your eyes," suggests its listing in Apple’s App Store. That means pointing a smartphone camera at the Tesco Discover icon on printed materials to access the extra content such as recipes and videos.