Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

---Augmented reality application could engage consumers on a new level
The Los Angeles Times has launched a new augmented reality application, joining other news publications in the country in the adoption of interactive technology. The augmented reality application, called iD Print, was launched on the opening day of the 2012 Olympic Games in London. The application makes use of software developed by In8 Mobile, a developer of mobile applications with a penchant for augmented reality. The LA Times is the latest in a growing list of news publications that have turned to technology to compete for the affections of consumers.