
(via http://www.smartplanet.com/blog/thinking-tech/augmented-reality-hits-its-olympic-stride/12544)If you’re lucky enough to be in London during the Olympics, chances are you’ve been overwhelmed by the flood of activities surrounding the 2012 Games. British newspaperThe Sun wants to help. Working with developers at Fuerte International, and with the augmented reality (AR) company Aurasma, The Sun has produced an interactive postershowing a map of the Olympic park, which, when viewed through an AR mobile phone app, unfolds into a three-dimensional model with detailed information on Olympic events.
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Drops in the Ocean: Animated Aurasma videos for luxury cruise line Crystal Cruises #AR