Walkers has launched crisp packets featuring augmented reality weather forecasts, which consumers can view via a free app from Blippar.
Smart phone users can download and open the free app, hover it over the packet and see the weather forecast for today and tomorrow appear instantly on their phone screen. They can then share the forecasts with their friends via their social networks.
(via http://retailtimes.co.uk/walkers-forecasts-weather-on-crisp-packets-with-augmented-reality-app/)
