Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

Augmented reality may solve some problems in e-commerce

E-commerce has emerged as one of the most prominent aspects of the retail industry. Retailers have been making more of an effort to connect with online consumers in recent years, recognizing that these people represent a wide and diverse audience. As retailers begin to focus more on e-commerce, they are becoming more interested in the use of augmented reality. Many retailers face a simple, but important problem in that a significant portion of online consumers will not make purchases of items they cannot try on first. Augmented reality may be capable of solving this problem.