Marie Claire Magazine (Italy) has transformed its September issue with Augmented Reality (AR). When viewed with the free Aurasma Lite app, the cover featuring super model Eva Herzigova transforms to reveal a stunning video, a Cover Reel showing a preview of the main contents of the issue.
Calls to action within the September issue let Marie Claire's 718,000 Italian readers know about the exciting content waiting to be unlocked. The augmented content, which features across 13 individual pages, was developed by Marie Claire's editorial staff working with photographers, models and movie actors.
HOME
Augmented reality in the UBC 2013 Viewbook - UBCで#AR(#Auramsa)の利用