To celebrate the launch of Mirror Mirror on DVD, Val Morgan Retail Media and Roadshow Home Entertainment have created an innovative augmented reality experience in key shopping centres.
By standing in front of the interactive screen, shoppers can "dress" in one of the many costumes featured in the movie and photos then uploaded to Facebook to share with friends. The campaign is supported by a 30" creative running across Val Morgan Retail Media screens promoting the DVD release.
(via YouTube by ValmorganDigital)