Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

ARworks prepared this AR application with 10 different 10-30 sec 3D animations with the Grey advertising agency for their client, Allianz. The task was simple and not unique for the insurance sector: how to present potential home accidents to the target group in a non-frightening way.

Grey built a pop up building in the centre of Budapest, where visitors, with the help of AR, could experience, what kind of small accidents could happen in their home. On arrival, everybody received an iPad - after that they just had to walk around and check different parts of the flat with the tablet. At those points they were shown funny, interesting scenes - potential accidents -, which were happening to the actual objects in the house - but of course, only in augmented reality