This was our launch event for Barclaycard's "Toys Unleashed" iPhone game -- which is available on the Apple App store now:http://bit.ly/ToysGame
Graffiti artist, Lee Baker, painted a giant hand on a wall in Shoreditch and then brought the toys to life via the game.
If you download the free augmented reality game, you can use your iPhone to play with the animated characters from our TV ad. They will seemingly spring to life in the palm of your hand.
(via YouTube by hisisdaretube)