(via YouTube by dezeenmagazine)Nike's global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.
Watch more of Dezeen's architecture and design movies here:http://www.dezeen.com/tag/dezeen-movies/
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