What is the most frequent reason of shopping cart abandonment or return of the clothing purchased online? Buying of apparel at the web store always makes customers question their choice and even send things back after trying on because of the poor fit. According to statistics, return rate of the average online clothing retailer may exceed 20%. Most of the rollbacks occur due to the customers’ discontent of how the item actually looks on them.
From distant times of the first e-commercial stores, their owners and developers make everything possible to abate the level of returns by means of various tools like size charts, zoom and 360 degree shots, helping shoppers make deliberate decisions.
These days more and more e-retailers begin to make use of augmented reality, which lets them simulate a kind ofvirtual fitting room, where customers may try on the selected items, change them for recommended ones and share their experience with friends in order to get instant feedback. As you understand, all those actions are taken without leaving house.
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