ロンドンにて、女性アパレルブランドの HEMYCA が、ARの技術を併用したファッションショーを開催した。iPadの専用アプリを起動し印刷された模様にカメラをかざすと、3Dモデルが出現。
HEMYCA is a luxury fashion label based in Chelsea, London. For this season SS14 London Fashion week they have partnered with the digital reality experts HOLITION to produce a 3D augmented reality fashion show.
The presentation was a highlight in LFW's Digital Schedule and this video captures the exciting experience of the 'Unpredicted' Spring/Summer 2014 presentation.
HEMYCA and HOLITION have taken the standard catwalk and fused it into a fully engaging digital 3D experience, with designs coming to life through a specially designed app as well as groundbreaking augmented reality technology. The HEMYCA SS14 'Unpredicted' Collection, will reveal the future of fashion into a new digital era. Making the experience of the fashion presentation, one to remember.
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Sound - Recording Musiker AR App - サウンド＆レコーディングマガジン連動ARアプリ
