HTML5ベースの技術でARを実現しているようだ。ネイティブアプリからマルチデバイス対応への流れは自然かもしれない。
Periodic Table - An augmented reality application in HTML5
Ball Pool - An augmented reality application in HTML5
Insight is a mobile AR Web browser that executes HTML5-based AR applications. By extending physical objects and places with Uniform Resource Identifier (URI), we could build objects of interest for mobile AR application as DOM (Document Object Model) elements and control their behavior and user interactions through DOM events in standard HTML documents. A new CSS media type, which is named as PLACE media, is defined to augment virtual objects to the physical objects. In this model, we introduce the concept of PLACE, which is the model of physical space in which the user can be located. With this approach, mobile AR applications can be developed as common HTML documents seamlessly under current Web eco-system.
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