Le Societe Transport de Montreal (STM) launched their Opus On Tour campaign. The tour offered students a chance to register for the STM opus card at their home campus, rather than wait in the egregious lines. To get people talking about the tour, STM commissioned Merchlar to create a mobile app that offers both practical features, like the full list of stop dates, with more personal photobooth and AR video content.(via YouTube by Merchlar)