Read more: http://www.itpro.co.uk/strategy/21735/augmented-reality-set-to-boost-shopping-experience-for-tesco-customers#ixzz2uuoKVOamSupermarket giant Tesco has announced plans to make use of augmented reality to better manage stock and deliver a better shopping experience to its UK customers.
Customer' buying preferences change regularly depending on promotions, seasonality and special events. As such, retailers like Tesco must anticipate, predict, respond to and then evaluate demand to ensure the right products are in the right place, at the right time on store shelves.
IBM researchers in Haifa, Israel, have developed an Android app based on IBM’s Augmented Reality Shopping Advisor that can help retailers respond to such challenges.
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