(via & more http://www.seemoreinteractive.com/blog/2014/03/21/sensory-marketing)Times are changing and now customers are more inclined to make purchases online rather than buy from brick-and-mortar stores.Online businesses can provide the customers with a huge collection of apparels and that too at competitive prices. This is not possible for the brick-and-mortar retail businesses as they have cost and space limitations. However, there is something through which traditional retailers can provide the customers a pleasant, unique and exciting shopping experience, which online retailers cannot, and that is sensory factors. With sensory marketing, retailers can take full advantage of the physical presence of the customers by providing them with sensory experiences. The purchase decision of the consumers can be influenced by using five senses with qualitative assessments and emotions.
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Droiders Presents New Surgical Application Pairing Google Glass™ and Augmented Reality
