At The University of Tampa, the yearbook isn't dead. It's actually in full, augmented three-dimensions. When students scan certain pages of the printed yearbook, the Moroccan, the book jumps to life with videos, photo slideshows and links to online content that appear on their mobile device. The technology, accessed via a mobile app called Yearbook 3D, is called augmented reality, which basically offers a view of the real-world environment augmented by a computer. The technology is similar to QR codes, but more advanced and user-friendly.(via https://www.youtube.com/watch?v=ZZu0AruVwMg)