ARやVRの技術は、単なるプロモーション利用やツールの域を超えつつある。本物の商品に触れることなく、自分が欲している商品の情報を仮想の世界で確認し、そのまま購入まで結びつけられるようになる日は近いだろう。
On 10th June, we the second in our 2015 #CultHosts event series.
Nearly 200 people attended to watch our panelists discuss the digital retail. The panel included:
- AllSaints: OJ Deady, Social Media Analyst
- Selfridges: Kathryn Ferguson, Resident Film Director
- Content Creator: Gemma Lacey
After listening to their insights the guests then browsed through the retail environment testing out iBeacons, virtual reality, augmented reality sound, shoppable videos and wearable tech.
A good time was had by all as our guests enjoyed the delicious Bloom Gin, Remeo Gelato and MightyBee coconut water.
PR