Under Armour | UA HealthBox from Big Block on Vimeo.
Shot at the UA headquarters in Baltimore, this campaign announced the launch of the new UA HealthBox™, the world's first connected fitness system that measures, monitors, and manages the most important drivers of health and fitness – sleep, fitness, activity and nutrition.
We were involved from the beginning with this project, allowing us to craft the style and approach to best deliver the message at the 2016 CES conference in Las Vegas.