InContext Solutions: Applying Virtual Reality to Retail Business Strategies from Xuanyan Ouyang on Vimeo.
Virtual reality is growing robustly in recent years, but going beyond the shinny surface of the new technology and adopting it to business is still very difficult. InContext Solutions, a Chicago-based virtual reality shopping and retail solutions provider, is gaining a leading spot in the industry. It increases retailers’ efficiency by testing ideas before implementing them and analyzing customers’ behaviors through 3D simulations of real shops. But how to change the mindset of traditional retailers is still challenging.