Lucky Brits-goers will today have secret content embedded in the UK's most glamorous music awards brochure. Aurasma has teamed up with Mastercard and the Brits to provide secret content in the official brochure for the Brits. Awards ceremony attendees can unlock the content by downloading the Aurasma app and then holding up their Aurasma enabled smart phone to the advert. They will then be able to view exclusive content and click through to register for the chance to win a duet with Jessie J.
(via YouTube by AurasmaLite )
Aurasma is bringing LFW to digital life this season.
Aurasma is a new technology that's capable of recognising images and objects in the real world and seamlessly integrating them with rich video content and audio. Using their mobile device, visitors simply need to download the free Aurasma Lite app and then hold it over the LFW image, at which point it will spring to life and bring you exclusive video content. For the very first time, Exhibition passes will provide a constant stream of live content -- linking them directly to our latest Tweets through Aurasma. This is the first time this technology has been used. Covers of The LFW Daily newspaper will transform into exclusive video content.
Inside you'll also find Catwalk Highlight shots that turn into shows through Aurasma.
(via YouTube by AurasmaLite)
(via YouTube by tribio00)I've modelled the kitchen in Maya and Photoshop, the fly in Maya and ZBrush.
More info and screenshots: http://bit.ly/d4d-campbell
My website: http://www.daniel4d.com
Sony Music has partnered with Engine Creative and Aurasma to bring the Multi-platinum selling artist The Ting Tings new album 'Sounds From Nowheresville' cover to life using Augmented Reality, a first for a UK band.
Have a peek at the video or take a look for yourself by downloading the Aurasma Lite App or the Reality Engine App and pointing it at The Ting Tings new Album cover:
(via YouTube by enginecreative )

(via itunes.apple.com/gb/app/reality-engine/id499879411?mt=8&uo=4)Description
Welcome to Reality Engine - your FREE magic lens to the world of Augmented Reality.
Using the industry-leading Aurasma augmented reality platform, the Reality Engine app enables you to augment your view of reality with videos, audio, simple interfaces and 3D models with overlays known as "Auras".
Engine Creative have created campaigns for BBC's Top Gear, Sony Music and the Ting Tings to name a few. It works on print ads, billboards and outdoor, product packaging, clothing and even real world objects and buildings. Just look for the Aurasma 'A' logo to unlock a hidden world of virtual content and links to drive online activity.
Step 1 – Download the App
Download the Reality Engine app on your device (iPhone and iPad2+).
Step 2 – Scan the image
Once installed on your device, simply point the Aurasma camera at our logo or activated campaigns that include the Aurasma 'A' logo.
Step 3 – Be amazed
Watch the image come to life.
Step 4 - Interact
Double tap the screen to enter full screen mode, single tap the screen or button overlays to find out more.
Share updates with your friends through Facebook and Twitter.
FEATURES:
• Bring images, objects, products and places to virtual life, simply by pointing your device at them.
• Increase online activity
• Drive online sales
• Links to hidden online content
• Deeper engagement with customers through interaction in the real world
• Add value to your printed marketing collateral
(via YouTube by turnstonefurniture )Download the App Here:
http://myturnstone.com/turnstone-ipad-app/============
| About the App |
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At turnstone we are passionate about creating simple and smart furniture solutions for emerging companies.
We understand that running a business is hard enough, having a great space to work in should be easy. So we built the best experience for small businesses to create, visualize, and purchase furniture and accessories for their workspace on the iPad.
You'll find great content, simple planning and design tools, a direct connection to our designers, augmented reality to see it before you buy, and easy ways to purchase and arrange for installation."
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| Features |
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+ High-res full screen images on home page
+ Space planning tool
+ Augmented Reality Viewing Mode
+ DIY content (articles, videos, etc...)
+ 3-finger gesture for quick navigation
+ User accounts & social integration (FB/TW/Email/Evernote)
+ Lots of new locations to see, testdrive & buy from
+ "Call Us Now" calls customer care from the app
QR / Logo Scanner is a true Augmented Reality app. QR / Logo Scanner lets you enjoy true 3D high-detail models and view them from all angles (inside & outside). With it's unique FreeFlight mode, QR / Logo Scanner creates an amazing 3D experience!
(via YouTube by iappsdemo )
Project Paperclip uses augmented reality (reactive soundscapes). This video was filmed at the opening (Centro das Artes Casa das Mudas) and doesn't reflect the interactivity of the software (no reactive sound is possible). Make sure you test it for yourself:http://www.discloseprojectpaperclip.com
The experience is unique each time it is activated as the app's algorithm utilizes real-time processing of variables from the visitors location, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.
The concept was imagined by Portuguese photographer Nuno Serrão, and by including the auditory canal, it tries to transport visitors to a state that gives them a different interpretation of the photographs.
The concept of augmented reality, utilizes a digital interface to permit the creation of a bridge between our universe and the digital universe, creating a mixed ambience in real time where the differentiation between these two realities is reduced. In this exhibition, this is brought about by using an iPhone, headsets and an application that is available for free in the Apple appstore.
(via YouTube by urbanistasdigitais )
It sounds like something out of a science fiction novel, but the New York Times is reporting that Google is developing a pair of electronic glasses that can stream information directly to the eyes of its user in real time, via a heads-up display.The futuristic shades could not only change the way its users see the world but also streamline how they use social media.
Loaded with a low-resolution, built-in camera, the Google glasses "will be able to monitor the world in real time and overlay information about locations, surrounding buildings and friends who might be nearby," the Times reported, citing several Google employees close to the project.
"You will be able to check in to locations with your friends through the glasses," a Google employee told the Times.On Wednesday, Google would not confirm or deny whether the ultra-modern eyewear is in development.
(via http://www.canada.com/technology/)
(via http://pursuitist.com/tech/google-augmented-reality-glasses/)By the end of 2012, Google is expected to start selling eyeglasses that will project information and entertainment. The glasses will be like a smartphone with the lenses serving as a kind of see-through computer monitor. They are not meant to be worn all the time – but as needed.The glasses are being built in the secretive Google X laboratory near Google’s main Mountain View, CA.
(via http://www.technologyreview.com/blog/helloworld/27600/)Nick Bilton at the Times’s Bits Blog, hardly a site for speculation on vaporware, tells us to expect something remarkable from Google by the year’s end: heads-up display glasses “that will be able to stream information to the wearer’s eyeballs in real time.”
That’s right. Google’s going to turn us all into the Terminator. Minus the wanton killing, of course.
The Times post builds on the reporting of Seth Weintraub, who blogs at 9 to 5 Google. He had written about the glasses project in December, as well as this month. Weintraub had one tipster, who told him the glasses would look something like Oakley Thumps. Bilton cites “several Google employees familiar with the project,” who said the devices would cost between $250 and $600. The device is reportedly being built in Google’s “X offices,” a top-secret lab that is nonetheless not-top-secret-enough that you and I and other readers of the Times know about it. (X is favored letter for Google of late, when it comes to blue sky projects.)
Need help finding your way around Mobile World Congress? Check out the official GSMA Mobile World Congress 2012 Event App with Augumented Reality from mCrumbs
(via YouTube by AppChallenge )
Using an iPhone App called Aurasma Lite you can tag your Yu Gi Oh cards so they come to life when you put your phone over them. It's really simple and the results are pretty amazing. In this vid i've just tagged a Junk Destroyer and a Junk Synchron but as I do more I'll show you guys.
(via YouTube by michaelyow19 )
metaio today unveiled plans to add 3D Object Tracking and Visual Search to its free mobile Augmented Reality (AR) Software Development Kit (SDK), part of the Augmented City platform. Available for download on its website March 14, and optimized by major chipset providers, version 3.1 of the metaio Mobile SDK will assemble core technologies necessary for creating the most interactive and immersive AR experiences, such as the overlay of virtual information on building facades, city streets and almost any 3D real world object or device.
Learn more at http://www.metaio.com/mwc2012
(via & more YouTube by WeltderWunderAdSales )Stellen Sie sich eine Welt vor, in der Sie eine Zeitschrift aus Papier aufschlagen, und überrascht werden von:
• Geschichten, in die Videos integriert sind,
• einem interaktiven Wissenstest mit klickbaren Antworten,
• der lebensechten 360-Grad-Ansicht der Grabkammer von Tutanchamun,
• einem Hubschrauber, der sich plötzlich bewegt & aus dem Heft startet,
• einer PKW-Anzeige, die es erlaubt, ins Auto einzusteigen.
So eine Welt gibt es nicht? Falsch! Seit Mai 2011 bietet jede Ausgabe von „Welt der Wunder" ebensolche Zusatzinhalte.
(via YouTube by expomilanotv )The innovative Expo 2015 Smart City of the future will turn every visit into a unique experience.
Interactive systems in push mode engage with the visitors right from the start, constantly stimulating their interest in the exhibition.
Thanks to the Smart City visitors will have real time support throughout their journey to the site: electronic tickets, biometric identification, innovative electronic devices, special electronic walls, augmented and immersive reality, visitors' avatar, foldable tablets and much more!
(via YouTube by blippar1 )http://blippar.com Wrigley's 5 Gum goes interactive with help from blippar. AR gaming off 5 Gum packs is brought to life in the form of 'Destroy the Astroids.'
Score high enough and you are in with a chance of winning incredible prizes ranging from a trip to NY, £500 in ASOS vouchers and even the latest Xbox.
iPhone, iPod touch and iPad2 download linkhttp://itunes.apple.com/gb/app/blippar/id410604563?mt=8
Android download link https://market.android.com/details?id=com.blippar.ar.android
(via YouTube by TEDxTalks)Jennifer Myers is an adjunct instructor of biotechnology at Lone Star College -- Montgomery in The Woodlands, Texas. Jennifer is also a Ph.D. student in the Department of Educational Psychology at Texas A&M University. Her specialty is educational technologies, including social media and games. She has a Master's in Teaching from Tufts University and has worked professionally in molecular and cellular biology at Dartmouth College. In addition, Jennifer has worked with Steven Caney Design, assisting with the research and development of Steven Caney's books that promote creative play and learning. Most recently, she was the researcher for Steven Caney's Ultimate Building Book. Her current research investigates the relationship between play and transformative learning, especially as it applies to science education and professional development. Digital games are of particular interest because of the ways this form of play can promote systems thinking, problem solving, self-efficacy, and allow for embedded, authentic assessment. Jennifer hopes that more people will embrace play as an essential component of learning and development.
The 11th annual LEGO World Fair was held in Copenhagen, Denmark over the weekend and Siemens PLM was there to demonstrate tools that Lego plans to use to manage the digital world. Going beyond the physical brick and into augmented reality, video games and mobile applications, Lego is using NX and Teamcenter software to design, control and manage the data that is needed to create new products. More than 40,000 people who attended the show were able to see the technology first hand, which is the result of a 20 year partnership with Lego.
Being National Engineers Week in the U.S., it's important to note that having future engineers see this technology first hand is helping to inspire the builders of tomorrow.
(via YouTube by SiemensPLM )
Lick Creative are proud to have teamed up with Reebok and augmented reality browser Aurasma to develop point-of-sale materials that give customers access to additional content in-store.
This was an interactive outdoor advertising campaign done by Inwindow Outdoor for the ABC television show Once Upon A Time. It took place in high-traffic locations in New York and LA and featured the ability for people to see and take photos of themselves in an augmented reality scene from the show. For more information visit www.inwindowoutdoor.com.
(via YouTube by InwindowOutdoor )
Friday's Films shot and edited this promo video for the app Skinvaders.
SkinVaders, available for free on the App Store:http://www.itunes.com/apps/skinvaders
Created with Total Immersion's D'Fusion Studio Augmented Reality Platform
(via YouTube by Buzz60 )Google is coming out with what will be the first wearable computer -- Android-powered head-up display (HUD) sunglasses. Initially they will feature apps like Latitiude and Goggles, along web-based image searching and camera capabilities. The display will be augmented reality, making Patrick Jones immediately think of The Terminator.