忍者ブログ
このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
2026 . 03
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  • Profile
    NAME:
    Etsuji Kameyama (亀山悦治)

    Profile:
    拡張現実(AR)や仮想現実(VR)の技術は、BtoC・BtoBの分野での活用が始まっている。このブログではAR、NUI、各種センサーに関わる最新の事例や技術を中心に紹介。
    ARやVRのシステムやソリューションの導入を検討されている方は、こちらか、私までご連絡ください。エンターテーメント分野、印刷分野、家具や機器の配置シミュレーション、操作支援、などへの技術選定、アプリケーション開発、運用、コンサルテーションに対応します。

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    インターネット学校「スクー」の90番目の講師
    AR, VR, MR + HMD, Smart Glass が生活とビジネスを変革
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    よくわかるAR〈拡張現実〉入門

    次世代のプロモーション手法として脚光を集めるほか、エンターテイメントやコミュニケーション、教育や医療のツールとして幅広い活用・発展が期待されているARの世界がよくわかる入門書が電子書籍で登場
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    [PR]上記の広告は3ヶ月以上新規記事投稿のないブログに表示されています。新しい記事を書く事で広告が消えます。

    全て http://culturefreedomradio.webs.com/apps/blog/show/9902643 からの引用です。未来を予感させる楽しくなる端末ばかり。向こう側が透けて見える透過型の端末や、エコ素材、自然な操作で扱える端末など。

    Designed by Seunghan Song, this "window phone" concept will reflect current weather conditions on the screen. To input text, you just blow on the screen to switch modes, then write with your finger as a stylus.

















    (via http://culturefreedomradio.webs.com/apps/blog/show/9902643 )
    PR
    アキコロイド(AKIKOLOID)というローソンのキャラがDCEXPO2011 のステージに拡張現実で出現。海外でも取り上げられていた。


    This video clip is "VOCALOID3 x LiveAR" at DIGITAL CONTENT EXPO 2011 in Tokyo, JAPAN, 2011.

    デジタルコンテンツEXPO2011で披露した、VOCALOID3によるLiveARステージの映像です。

    [キャスト]
    VOCALOID3 Megpoid (c) INTERNET Co., Ltd.
    あきこロイドちゃん (c) LAWSON, INC./Yamaha Corporation
    蒼姫ラピス (c) i-style project 2011
    未夢フレンズ  CHIYOMI & RISA
    MC サンキュータツオ 有野いく

    (via YouTube by  )


    more....

    Japan's two newest stars have all the basics of being a pop idol down. Their dance moves are sharp, they sing without missing a beat, and their songs have made the top 10.

    The only thing is, neither one of them exists.

    The green-haired "Megpoid" and red-haired "Akikoloid" are both completely computer generated, the latest in a line of popular digital characters based on a voice-synthesizing program that allows users to create their own music.

    They were the stars of a concert during the recent Digital Concept Expo in Tokyo.

    Music made by "Vocaloid," the voice-synthesizing programme, and its spin-off characters, has made it into the top 10 on Japan's weekly top hits list. But for those watching the concert, the performance was nothing more than thin air - unless they looked at the screen showing the augmented reality (AR) scene with the 3D characters inserted into live video.

    (via http://www.stuff.co.nz/technology/digital-living/5877520/Japans-digital-divas-take-to-the-stage)
    "Vitual Cable" - The direction of the destination is expressed as a locus in real time at the time of operation of a car. 
    The navigation system which is likely to be practical. 
     
    バーチャルケーブル - 自動車の運転時、行く先の方向を軌跡でリアルタイムに表示する。実用性がありそうなナビゲーションシステム。


    Developed by the California-based company Making Virtual Solid, True3D is billed as “an augmented reality navigational display engine designed to provide non-distracting, translucent location guidance.” That’s another way of saying that True3D takes the HUD to its logical conclusion.

    That’s the idea behind the True3D, which recently won the EUR20,000 Galileo Master 2011 grand prize at this year’s European Satellite Navigation Competition in Munich, Germany.

    (via http://wordlesstech.com/2011/10/30/true-3d-head-up-display/)



    This is an actual field test done with an earlier iteration of the HUD prototype. The line rendered here is inferior to the current prototype, but it's still compelling, and when viewed in person, obviously volumetric and 3 dimensional.

    (via YouTube by 

    more...

    A heads-up display system for cars, which highlights routes and signs in augmented reality, took home the grand prize in Munich at the European Satellite Navigation Competition.

    It's called the True3D HUD and it's made by a company called MVS-California. One part of the system, Virtual Cable, turns your route into an omnipresent red guidewire, bending and winding high above the road to show which roads you should take.

    (via http://www.wired.co.uk/news/archive/2011-10/28/augmented-reality-gps)

    Augmented reality is not only a tool which merely carries out the screen overlay of 3DCG or the animation to an actual image. 
    It is the outstanding sales tool which can provide a customer with new experience value and can tie up the purchase of goods as a result. 
    For example, GoldRun is right. 
     
    拡張現実は、ただ現実の映像に3DCGや動画をオーバーレイ表示するだけのツールではない。顧客に新たな体験価値を提供し、その結果商品の購入を結び付けることが出来る優れた販売ツールだ。例えばGoldRunがそれだ。


    Debenhams launches the first virtual pop up stores in the UK. 

    The Debenhams virtual store can be uncovered October 27th-29th 2011 at: 
    London -- Trafalgar Square
    Glasgow -- George Square
    Birmingham -- Centenary Square
    Manchester -- Albert Square
    Cardiff - Cardiff Castle

    Download the Goldrun app from the App Store to try it out!

    (via YouTube by )

    ---articles more....---
    The digital initiative will be available in locations around London, Manchester, Birmingham, Cardiff and Glasgow between 27 and 29 October.

    Debenhams is offering a 20% discount to encourage shoppers to use the app.Simon Forster, Debenhams.com director says: ’This really is the future of shopping. It brings the hassle-free element of online, with the experience of shopping in store combined with the fantastic backdrops of iconic UK locations.”

    (via http://www.marketingweek.co.uk/sectors/retail/debenhams%E2%80%99-opens-minority-report-virtual-store/3031361.article)

    Although always considered, the video about the computer vision of Microsoft is very exciting. A reality which has already been realized completely is also felt. This video is also very wonderful. Microsoft which is only neither Kinect nor Windows Phone is seen. 

    いつも思うが、マイクロソフトのコンピュータビジョンに関するビデオには、とてもワクワクさせられる。まるで既に実現されているようなリアリティも感じる。このビデオもとても素晴らしい。Kinect や Windows Phone だけではないマイクロソフトが見えてくる。


    Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. (Release: 2011)


    It seems that the contest result and three winners who use the vision base technology of Layar determined. Although I entered by the contents of displaying an animation from the recipe of cooking, I was not able to take time of programming. 
     
    Layar のビジョンベース技術を使用したコンテスト結果、3名の勝者が決定したようだ。私も料理のレシピでエントリーしていたが、結局実装の時間がとれないまま終わってしまった...。
    勝者は、映画のポスター、料理からレシピ、チラシから商品購入という比較的スタンダードな内容だったようにみえる。


    Layar, the World’s leading mobile augmented reality platform, had thrown open the Layar Creation Challenge this August. Developers were asked to use theLayar Vision API to create their own layers on top of the Layar Browser and provide new experiences that merged the physical world with the digital world. The results are out and the winners were able to successfully demonstrate not just viewing additional content but also being able to translate that to commerce. The entries were invited in 4 categories: Magazines, Books, Self Publishing and Anything Goes. The prize money totalled $55K with $15K, $10K and $5K for the top 3 winners.

    “We encouraged developers to think big and they showed they were up to the challenge by coming up with creative, smart business ideas that have lasting value for both the user and layer publisher,” said Maarten Lens-FitzGerald, Layar co-founder and General Manager.

    The first prize winner was AR Posters by Willem Veenstra. You can use AR Posters to create posters for events and allows promoters to add interactivity like Visit Website, Trailers, Ticket Giveways, all powered by a Content Management System.

    The second prize went to Buy It! By Antonio Aponte, which allows you to scan product packaging and do comparative pricing between retailers, finally letting you even purchase the items.

    The third prize winner was Food2You by Voxar Labs, which lets you scan a food menu and view not just ingredients, nutrional information but even gives options to request delivery or find physical locations.

    (via http://blog.programmableweb.com/2011/10/25/layar-winners-display-augmented-reality-commerce/)

    二次元の写真の中に自然な三次元空間を創造する画期的な技術

    イリノイ大学アーバナシャンペーン校の Kevin Karsch, Varsha Hedau, David Forsyth そして Derek Hoiemは、正確なライティングモデルを生成する新しい画像合成のアルゴリズムを開発した。それは既存の光-推定法に基づいて構築するジオメトリを使用し、レンダリングソフトウェアの任意の型で動作できると研究者は説明する。シーンのジ​​オメトリと被写界深度を分解し、高速でかつ細かい計算により光源と反射の情報を反映させているようだ。

    Software Seamlessly Inserts New Objects Into Existing Photographs

    Real vs. Fake Images A new, ultra-realistic object insertion method automatically accounts for lighting. via Kevin Karsch

    A simple programming tool can build a model of a scene in a two-dimensional photograph and insert a realistic-looking synthetic object into it. Unlike other augmented reality programs, it doesn’t use any tags, props or laser scanners to model a scene’s geometry — it just uses a small number of markers and accounts for lighting and depth. The result is an augmented scene with proper perspective, which looks so realistic that testers could not distinguish between an original photo and a modified one.

    With just a single image and some annotation by a user, the program creates a physical model of a scene, as demonstrated in the video below.

    Kevin Karsch, Varsha Hedau, David Forsyth and Derek Hoiem at the University of Illinois at Urbana-Champaign developed a new image composition algorithm to generate an accurate lighting model. It uses geometry to build upon existing light-estimation methods, and it can work with any type of rendering software, the researchers explain. It works by breaking down the scene’s geometry and depth of field, and then determining how much of the scene’s overall illumination is a result of reflection (albedo) and how much directly emanates from light fixtures. This provides light parameters that can be transposed onto an inserted object. The team has developed algorithms for interior lights and for external light sources, typically light shafts from the sun.

    The method could be used for video games, movies, home decorating or other uses. The work is slated to be presented at SIGGRAPH Asia 2011.

    Rendering Synthetic Objects into Legacy Photographs from Kevin Karsch on Vimeo.

    (via http://www.popsci.com/technology/article/2011-10/new-program-slips-super-accurate-false-images-existing-photographs)
    It is uncanny to apply Volkswagen and the promotion which uses AR thoroughly so far! 
    Although the Audi, BMW, and Japan vehicle is also using AR, in Japan, it is not thinking probably. 
     
    Volkswagen 、ここまで徹底的にARを使用したプロモーションをかけるとは、すごい! AudiもBMWも、その他日本車もARを使用しているが、日本ではまず考えられないことだ。


    The Beetle is back. Same soul. Different shell. Download the app athttp://www.vwjuicedup.ca

    (via YouTube by )


    ---more....

    It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among others, the agency that introduced the original Beetle 30 years prior (DDB), the “New Beetle” continued on its predecessor’s legacy of being a vehicle that found great success as a direct result of focused, innovative marketing.

    The new challenge for VW’s numerous agencies around the world is re-introducing a Beetle with a new, “aggressive” look. As we can see in the above spot, the 2012 Beetle comes with a spoiler and a leather racing-style interior, an attempt at making it more appealing to testosterone-riddled men who wince whenever they see a bright yellow Beetle with a vanity plate that reads “MI BUG” in the next lane over. For Omincom-owned Red Urban Canada, this meant marrying new technology with high-flying stunts in a campaign called “Juiced Up.”

    (via http://www.mediabistro.com/agencyspy/the-new-vw-beetle-gets-extreme-augmented_b24940)
    アメリカニューヨークの歴史自然博物館で、利用されている拡張現実のアトラクション。自分の顔が、潜水士の顔の部分にオーバーレイ表示されて没入できるというもの。


    Luke visits the American Museum of Natural History in New York City. This video makes use of augmented reality. To learn more about American History, visit the Adventures in American History site athttp://america.eteaching101.com

    (via YouTube by  )

    When a picture is photoed with the camera of a smart phone, it seems that a photograph began to move at the moment. This natural motion is very pleasant. The feeling of liking to try again is planted in the heart. 
     
    画像をスマートフォンのカメラで撮影すると、その瞬間に写真が動き出したように見える。この自然な動きは、とても気持ちが良い。再度試してみたいという感覚を心に植え付ける。

    Nirvana's Nevermind re-released with Aurasma

    As Nirvana's seminal album Nevermind celebrates its 20th anniversary with a digitally re-mastered re-release, Universal Music approached Aurasma with an innovative idea to transform worldwide campaign for the launch of the album.

    Wherever in the world the new album cover or posters advertising its release appear, Aurasma unlocks a trailer featuring a medley of Nirvana's greatest hits that feature on the album including Smells like Teen Spirit, In Bloom and Lithium '. 

    Touching the screen then opens up a splash page with further information on the album's re-release, as well as the chance to download it from the iTunes Store or order it from a variety of outlets including Amazon, hmv.com, play.com and the Universal Store.


    Panasonic uses Aurasma-enabled Point of Sale Materials

    Media agency Brave was looking for a unique way to bring its client Panasonic's Summer 2011 campaign for the new Lumix G3 camera to life, while at the same time as driving online sales.

    (via YouTube by  )

    都市に対して舞踊の振り付けを行うという試みのようだ。


    AFFEXITY - an interdisciplinary pilot choreographic project examining affect, dance on screen and cities. A project of embedded choreographies, in the city of Malmö Sweden, accessed by Argon Augmented Reality Platform, via iPads and iPhones. 

    Affexity is a play on both 'affect city' and 'a-fixity.'

    Affexity is a choreographic exploration with Augmented Reality on mobile devices with 2 intended outcomes: a pilot choreography embedded in urban spaces using geospatial tagging and the groundwork for an initiative in open source choreographies. The innovation of this project is in concept, composition, modes of audience participation, and technological development

    (via & more YouTube by 

    Arrangement not only can carry out a simulation, but is realized to an easy combination, only using AR technology. If it is iPad2, it uses very effectively. 
     
    単にAR技術を使用して配置がシミュレーションできるだけではなく、簡単な組み合わせまで実現している。iPad2位の大きさであれば、とても効果的に使えそうだ。


    This is our latest news: optimARes.
    optimARes is the first iPad2 application that allows to interact with virtual models of airplane seats, directly in the real physical space using AR (Augmented Reality) technology. In a real contest, it allows to describe a seat and all its features, the most technical too...
    This is only a little anticipation and an example of optimARes' features...
    It will be available on APP store in a few days...

    (via YouiTube by )



    simple animation to explain Augmented Reality applications provided by: AREG - Augmented Reality Platform project 2011 directed by: SMILE multimedia solutions

    (via YouTube by 

    (http://www.areg-project.com/
    )

    The thing which people probably consider mostly of displaying the contents of AR from the jacket of CD. Of course, the jacket of DVD is also applicable. 
     
    多く人が考えているであろう、CDのジャケットからARのコンテンツを表示するというもの。DVDのジャケットでももちろん応用可能だ。


    http://blippar.com Hunter Hayes blipps his own CD before appearing on David Letterman Show. He enjoys the exclusive video, audio content on his cd via blippar. Sticker on CD says download blippar app for exclusive content.

    (via YouTube by 

    AR demonstration in which a character jumps out of the illustration of the room arrangement of a house.
     

    Дополненная реальность или augmented reality — термин, относящийся ко всем проектам, направленным на дополнение реальности любыми виртуальными элементами. 

    Дополненная реальность накладывает искусственные элементы в восприятие реального мира, взаимодействует в реальном времени, работает в 3D. 
    Для реализации проекта на основе данной технологии, необходимо наличие экрана, камеры и программного обеспечения, которое будет дополнять реальность виртуальными элементами.
    Дополненная реальность завладевает интересом и вниманием людей, что позволяет эффективно использовать технологию в рекламных кампаниях.

    www.bluecover.biz

    (via YouTube by  )

    雑誌等の紙媒体では表現出来ない、伝えきれない情報があるだろう。ARのマーカーレス技術を使用すれば、ARマーカーやQRcodesなど特別な四角いマークは必要ない。また、既に印刷が終わっていてもARを実現することが出来るメリットがある。
     
    Probably, there is information which it cannot finish giving by paper media, such as a magazine. 
    If the Makerless technology of AR is used, special square marks, such as AR marker and QRcodes, are unnecessary. Moreover, even if printing has already finished, there is a merit which can realize AR. 
     

    Concept video about the usage of Augmented Reality technology in Mgazines. No need of black and white markers, only pure layouts and creativity!

    (via YouTube by )

    スマートフォンで、写真やARマーカーを撮影することで、印刷物では表現できない情報を付加して伝えることが出来る。

    With a smart phone, the information which cannot be expressed in printed matter can be added and given by photoing a photograph and AR marker.

    Different ideas we are creating in the goAugmented Labs all centred around new augmented reality on iphones producing different effects and experiences for our customer's end users.

    (via YouTube by  )
    ハロウィーンのチラシをスマートフォンのカメラで撮影すると、ゾンビが動き出すというもの。イベントにはAR(拡張現実)を使用することが定番になりつつある。楽しさを簡単に提供出来るからだ。さらに、商品が当たる!というキャンペーンだって出来る。

    The thing that a zombie will begin to move if the flier of Halloween is photoed with the camera of a smart phone. It is becoming a time-tested product to use AR (extended reality) for an event. 
    It is because pleasure can be offered easily. Furthermore, even the campaign ! which goods hit is made. 
     

    A little augmented reality gag for your iPhone or Android phone from Rob's studio, Talking Dog. Go to www.talkingdogstudios.com/ar/halloween and use your phone to scan the QR tag there to get started. Happy Hallowe'en!

    (via YouTube by 
    トマトケチャップを使って作れる料理は?に容器に付いているラベルが答えてくれるというものだが、ケチャップに限った話ではない。この機能を拡張することにより、レコメンドなど様々な展開が行えるだろう。


    Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser

    (via YouTube by 

    テスコがハロウィーンに向けたキャンペーンを実施。ハロウィーンのチラシ広告をスマートフォンのカメラで撮影すると各キャラクターの絵の横にエアタグが表示され、動画が観られるというもの。


    Tesco launches Halloween scary deals campaign with blippar using augmented reality to promote purchase of Shrek DVD, Halloween treats and costumes. It's first of its kind multichannel augmented reality campaign. 
    This campaign is done with SUN and Metro newspaper press ads.

    (via YouTube by )
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