Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

CSU East Bay Multimedia thesis project. Virtec is an augmented reality interactive book featuring stories from Aztec Mythology.

CSU East Bay Multimedia Graduate Program (http://multimedia.csueastbay.edu)

Thesis students:
Domonique Menchaca
Araceli Villalobos

Popar Books Scott Jochim discusses augmented reality and children's books with Ryan O'Donnell.

TVでも紹介され、子供たちが実際に体験！

Popar Books Scott Jochim talks to Stephanie Sandoval about their news technology: augmented reality for children's books. In this segment, Scott takes viewers through this exciting new technology available at www.poparbooks.com

James Alliban from Skive shows examples of immersive Augmented Reality applications already being used in teaching and learning in his presentation at FOTE10

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children's books with the help of National Geographic and Sesame Street's Workshop.

Technology codes our minds, changes our OS. Apple products have done this extensively. The video shows how magazines are now useless and impossible to understand, for digital natives. It shows real life clip of a 1-year old, growing among touch screens and print. And how the latter becomes irrelevant. Medium is message. Humble tribute to Steve Jobs, by the most important person : a baby.

via http://www.fastcompany.com/1788024/kinect-tv-sesame-street-discovery-project-columbia

Greek Yogurt brand Chobani has recently introduced Chobani Champions, the first Greek yogurt made especially for kids. The Chobani Champions brand has the same great nutritional value as the traditional yogurt, and comes in kid-friendly flavors VerryBerry and Honey-Nana. Beyond the actual yogurt, Chobani Champions has created a complete campaign to engage and inspire children. John Heath, Vice President of New Ventures and Innovation at Chobani, comments:

HTML5で動作するARエンジンは、既に望まれておりどこかが出すと思っていたが、リリースされたようだ。数ヶ月前に何かのフェアで出展されていた企業です。KARTをコアエンジンに使用している点が興味深い。
※下記、は全てプレスリリースからの引用です。

株式会社ユビキタスエンターテインメント(以下：UEI、ヨミ：ユーイーアイ、本社：東京都文京区、代表取締役社長 兼 CEO：清水 亮)は、開発中のHTML5ベースのAndroidアプリ開発ミドルウェア「enchant PRO(エンチャント・プロ)」向けのSDKのベータ版を公開いたしました。

「enchant PRO」はHTML5をベースとしたオープンソースのゲームエンジン「enchant.js(エンチャント・ジェイエス)」をベースとしたAndroid端末向けのネイティブアプリ開発環境です。「enchant PRO」は、今年の4月に発表し世界で最も多くの開発者を獲得している(注1)「enchant.js」と全く同じ感覚でAndroidアプリを開発することができるほか、カメラやジャイロなどAndroid端末固有の機能へのアクセスを行うことが可能となります。

これにより「enchant.js」だけでは実現が難しかったARゲームの開発や、ゲーム以外の用途への転用がよりいっそう行いやすくなり、既に複数の企業により「enchant PRO」をベースとした非ゲームサービスの展開が予定されています。

- ARマーカー認識機能
　Koozyt(クウジット)社から供給を受けた画像認識エンジン「KART」を用い、ARマーカーをリアルタイムで認識・追尾することが可能。これにより、本格的なマーカー式ARゲームの開発をすることができます。
　URL: http://www.koozyt.com/

- QRコード／バーコード読取り機能
　QRコードやバーコードの読取り機能を用いたゲームやキャンペーンなどに使用することが可能です。

■enchant PRO for Android概要
動作環境： Android OS 2.3以降
開発言語： HTML5 + JavaScript
提供価格： コミュニティライセンス　無償
　　　　　 (9leapアプリを経由して独自のアプリを開発・頒布可能)
　　　　　 法人向けライセンス　　　 5万円
　　　　　 KARTエクステンション　　50万円(ARマーカー4個同梱)
　　　　　 追加ARマーカー　　　　　未定
提供時期： 2011年11月1日(火)
提供URL ： http://enchantjs.com/ja/pro.html

HoloDesk is a novel interactive system combining an optical see through display and Kinect camera to create the illusion that users are directly interacting with 3D graphics. A virtual image of a 3D scene is rendered through a half silvered mir-ror and spatially aligned with the real-world for the viewer.

Users easily reach into an interaction volume displaying the virtual image. This allows the user to literally get their hands into the virtual display. A novel real-time algorithm for rep-
resenting hands and other physical objects, which are sensed by the Kinect inside this volume, allows physically realistic interaction between real and virtual 3D objects.

QRコードを使用したマーケティング、世界ではこれから？米国のMartha Marcy May Marlene という映画のプロモーションで使用されたようだ。

Earlier this week we mentioned the surprisingly low percentage of smartphone users in the UK and US – 33.6% and 27% respectively. Correspondingly, QR codes have not yet fully penetrated the market here like they have in Japan.

Martha Marcy May Marlene is a new American film about a girl who escapes an abusive rural cult, only to be haunted by paranoia and painful memories. Fox’s promotion of the film took the sole form of these posters around New York and Los Angeles. The QR codes linked to the trailer.

NEC announced the so-called Tele Scouter [JP] in Japan, a futuristic, see-through head-mounted display (HMD) for augmented reality applications. The device is based on the AiRScouter, which Brother has been working on for years (and which we covered here, here and here).

The Tele Scouter, which NEC calls a “Wearable Computer”, is sized at 75×40×35mm and weighs 64g. Powered by a Windows Embedded CE 6.0-equipped (portable) terminal, it produces pictures in 800×600 resolution that can be superimposed onto the real world.

(via & more http://techcrunch.com/2011/10/20/tele-scouter-nec-announces-transparent-head-mounted-display/)

Augmented Reality Kitchen Informer:
made with: Keynote
Concept for: Junaio
Channel: Baldiniprojects

Instant Try It On, virtual dressing room for shoppers to try on clothing using augmented reality

Mobile Augmented Reality visualization of architectural plans. Building of a new hotel complex is being planned at Raseborg town in Finland. Municipal decision makers go on a walking tour at the site and view the 3D plans using N900 mobile phones.

Augmented Reality in de openbare ruimte! Een reguliere schilderbeurt was voor Woonbedrijf, woningcorporatie in Eindhoven, aanleiding om eens te kijken of er meer mogelijk was met de zijgevel van een appartementengebouw aan de Von Flotowlaan. Samen met de Studio Maatwerk en Studio 1:1, beiden uit Eindhoven is - voor het eerst - een geheel nieuwe techniek toegepast in de openbare ruimte: augmented reality oftewel toegevoegde realiteit. Op de zijgevel van het appartementengebouw is een schildering aangebracht die in combinatie met een webtool op uw Smartphone ervoor zorgt dat u een nieuwe wereld kunt ervaren. De gevel komt tot leven!

Merlin Mobility delivers AR-based Tech Support to Mobile Devices. This demo illustrates our AR app's ability to walk a user through the task of changing toner of a printer.

Letters alive is a revolutionary supplemental reading curriculum that uses the innovative technology of augmented reality to bring letters to life for students in the form of 3D, interactive animals. In the curriculum, students master the building blocks of literacy: phonemic awareness, phonics, concepts of print, and comprehension. Letters alive aligns with Common Core State Standards and applies best practices in phonics-based reading instruction.

Small example of an Augmented reality test application made with OpenSpace3Dleft camera is a kinect and a standard Logitech on the right.