(via & more http://geek.pikimal.com/2011/09/30/gundam-area-wars-takes-place-in-the-real-world-and-your-iphone/ )Namco Bandai has released a new augmented reality Gundam game called, Gundam Area Wars, for Japanese iPhones. In order to play – and win – missions, players of the game must visit real world locations. Not only will Gundam fans be required to actually leave the house, basement, or attic (hey, we live in a post-Revenge-of-the-Nerds world, anything’s possible), but they will also be rewarded for doing so during different times and weather conditions with special missions.
The DOCOMO booth will also offer a mobile handset recycling service, where visitors can drop off old and unwanted mobile phones, rechargers, battery packs and stands. This service is open to all mobile phone users regardless of their carrier, and mobile phones will be destroyed using specialized tools to ensure the protection of personal information.
You can watch these in action here:
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(via YouTube saintaside)Saint Aside presents the world's first Augmented Reality Rock album. Angel Come - The CD contains lots of video and photo bonus material, songs & lyrics, a special AR music video of "Angel Come" (including interactive solo tracks) and an exclusive Saint Aside AR video channel (accessible only with this CD!). The CD's booklet needs to be used to navigate with the symbols in the app that comes with this special enhancedCD.
Order now: http://shop.saintaside.com
(via YouTube Sencogi)This video shows the algorithms which are working in the background in the "Augmented Reality Eyes" Android application. Seehttps://market.android.com/details?id=com.xminds.sencogi.augrealeyes&feat...
Real-time gaze tracking on a Smartphone, WITHOUT the use of Infra-red projectors. These same algorithms can be used for 3D visual cueing.
(via YouTube by hitlabnz)Unlike the general implementation of AR systems on desktop computers, it is much more complicated to achieve universal Augmented Reality (AR) systems on distinguishing mobile devices due to common incompatibility of their different hardware and operating systems. Thus, it's necessary to conduct research on a new software architecture for mobile AR platforms to enable "Write once, run anywhere" (WORA) on the most popular mobile devices, which will greatly simplify the development and the research of mobile AR.The talk will outline the design of Multi-platform Software Architecture for Mobile AR, and will introduce the prototype implemented based on that software architecture
(via YouTube by merlinmobilitycorp)Merlin Mobility delivers AR-based Tech Support to Mobile Devices. This is a demo of our super cool Augmented Reality - based instructions for assembling IKEA's POANG Chair. You can see how an individual piece can be scanned by a QR code, bar code, machine code, etc. and our instructions will show you where that particular piece fits within the configuration. The same tool can be used to ensure that a mistake has not been made as well.
(via YouTube by SmartPlanetCBS)Companies took to the stage at the exclusive DEMO conference for their 5 minutes in the spotlight. From virtual dressing rooms to a
smart alarm clock, SmartPlanet correspondent Sumi Das sampled some of the new products and filed this story.
「AR巨乳クリニック」で実現した「身体の拡張」がKinectを利用してさらにパワーアップしました。今までのAR巨乳では実現しなかった、「マーカーレス」「高度な3
D表現」「巨乳に触れる」「複数人プレイ」などの進化を遂げています。
http://kn.2ngen.jp/
Using Kinect, is a virtual big breasts. "Marker-less" representation "3D" Advanced "touch busty" "several people play" features and so on
(via YouTube by KreativagenturThomas)Eine Kampagne für das dänische Gesundheitsministerium zum Thema geschützter Geschlechtsverkehr, die auf lustige Art aufklären und zum nachdenken anregen soll. Verschiedenste Kampagnenmedien -- wie Plakate, Flyer in verschiedenen Größen, Kondomumverpackungen, Website etc. -- wurden über Augmented Reality mit dem animierten Character "Willi" angereichert.
自分で間取りを作ることができる、有名なiPhone向けアプリ MagicPlan がバージョンアップした!

Montreal, Canada, September 29 2011 – MagicPlan is a unique application that changes the way people produce and use floor plans. Since launch, 6 months ago, it has experienced a worldwide success with over 900,000 unique downloads (although only available on the iPhone 4 and the iPad 2).
The new version combines a greatly improved ease of use, a transparent integration to Partners and new floor plan management services based on a cloud architecture.
Improving the ease of use is at the core of the MagicPlan technical roadmap. 1.4 is another step and provides real time user feed-back:
- During the room capture, augmented reality shows dimensions in real time;
- At the end of the capture MagicPlan pinpoints users errors and proposes automatic corrections;
- An automatic report capture can be sent to MagicPlan support.
(via & more http://www.realareal.com/sensopia-inc-announced-today-the-release-of-magicplan-1-4-and-the-magicplan-cloud-1-0)
2011年9月27日に、ミュンヘン、サンフランシスコで開催されたinsideAR2011。 ARでは世界的に有名な企業の1つmetaio(メタイオ)社もスマートフォンAR市場を活性化するべく動き始めたようだ。
(via http://printmediacentr.com/2011/09/by-2014-augmented-reality-will-be-on-every-smartphone/)MUNICH, SAN FRANCISCO, September 27th, 2011:
With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers.During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market.
The first is great news for AR developers, as metaio will soon release a free version of its Mobile SDK to bring latest AR features to a broad developer community.
Secondly, an easy to use AR-publishing tool called “junaio Creator” to enable virtually anybody to create AR content for junaio, metaio’s popular AR browser.
This will be of particular interest for publishers and marketers who have been increasingly drawn to Augmented Reality implementations. Finally, strategic partnerships with the leading chipset IP supplier ARM and mobile platform developer ST-Ericsson on joint R&D.
“We are not the only ones who see Augmented Reality as a key enabling technology in the growing mobile computing market”, says Thomas Alt, CEO of metaio. “We predict AR to become a common feature on every smartphone and tablet. Of course we are pleased that our solutions have emerged as benchmarks for advanced technology and excellence in our industry, used by developers worldwide.”
(via YouTube metaioAR)With more than 450 attendees, metaio's annual insideAR has become one of the world's largest Augmented Reality conference with numerous high profile international speakers, exhibits and demonstrations.
For more information, visit http://www.metaio.com/insideAR

Lego (or LEGO if you’re adamant about trademarks) has just dipped another toe into electronic gaming with their clever “Life Of George” iOS title. The game uses 144 pieces and a piece of cardboard covered in a dotted pattern. The game is simple: George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of pieces to recreate the image and then take a picture of it on the Playmat. Using a brick recognition system from Eye-Cue, the game awards you points for speed and accuracy.
The game is oddly addicting and great for kids. The pieces are bit small so it’s aimed at ages 12 and up but it’s also a great way to build teamwork with one player – maybe a parent – calling out the pieces and the other player putting the object together.
(via http://techcrunch.com/2011/09/29/lego-tries-augmented-reality-with-life-of-george-game/)
(via YouTube by George85763)Introducing LEGO® Life of George: the world's first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch.
Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills.
Challenge you friends to be the fastest & best builder.
Get the Life of George box: (Available from October 1st)
http://shop.lego.com/en-US/Life-Of-George-21200?c=Life-Of-George-ByTheme
Get the Life of George app:
http://itunes.apple.com/nz/app/life-of-george/id463288121?mt=8
Follow George on facebook:
http://www.facebook.com/i.love.numbers
(via YouTube )Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner. This brought the car to life on the YouTube homepage and generated significant buzz in the media.
(via YouTube by blippar1)http://blippar.com partners with Tesco to launch a nationwide campaign on the big price drop. It'll be first of its kind multichannel augmented reality campaign. You can see the augmented reality interactions on The Sun, The Daily Mail, The Mirror, The Daily Star and more.
Download Blippar on iPhone and Ipad2 -http://itunes.apple.com/gb/app/blippar/id410604563?mt=8