Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
-----“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. ”Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
(via & more http://www.stockalerts.co/buzzing_stocks/qualcomm-announces-commercial-release-of-its-augmented-reality-platform/)
SocialCamera, being released for Android Wednesday, is a camera application that recognizes faces and tags friends in photos. Users can then easily share the photo with a tagged friend via MMS or email or post it to Facebook and Flickr with associated people tags attached.
“We want to take the tagging out of sharing photos and make it as automatic as possible,” says Jason Mitura,Viewdle‘s chief product officer.
SocialCamera users will need to create “faceprints” — for example, teach the application that a particular face is your friend Joe — for friends in photos. Once a face has been tagged, the faceprint is saved and the app user will no longer need to tag that friend again. Eventually, faceprints will be able to be carried over to future Viewdle applications or shared with friends, which should eliminate redundant tagging.Viewdle’s raised $12.7 million in funding. Investors include Best Buy, BlackBerry Partners Fund, Qualcomm and Anthem Venture Partners.
via & more http://mashable.com/2011/04/27/socialcamera/

Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s first true live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, RoyalMirror uses cutting-edge AR face recognition to track your movements and perform majestic transformations, all in real-time.
(via Total Immersion)
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We are an artistic, open source ,free project and we need your support to make the app known and successful. Very soon augmented reality will invade our life with a lot of marketing with the aim to make us accept his mercantile products. But augmented reality can be much more, we just need to know how to use this tool.
ARTags allows everyone to express themselves anonymously and freely the world of augmented reality through a mobile app for Android.
You can check our website: www.artags.org it’s still under construction but you can discover there a real time world map, the best rated tags and more.
Tha app is connected to twitter (#artags), facebook and all the sharing system available on Android. Please follow us on Twitter to stay tuned (@artagsnews).
The team is still working to make the app better and will provide soon in the draw part: brushes, layers, pictures and more.
(via http://www.onapk.com/artags.html )

It's no secret as to how you ended up on our page today. As Augmented Reality has quickly become one of the hottest trends in technology, more people than ever are searching for answers to what exactly Augmented Reality is and how it really works. It's easy to get overwhelmed and ultimately left behind by the rapid developments taking place every day. From it's very onset, Augmented Reality developers set out to change the world, by manipulating how we interact with that world.
This eBook is the culmination of my long fascination with convergence of the physical and digital worlds, in addition to the fortune I've had as being the Managing Director of one of the most comprehensive news outlets on Augmented Reality on the web - AugmentedViews.com. Through my interactions on that website, I've seen Augmented Reality technology literally leap off my screen into the stratosphere becoming one of the most talked about, provocative and promising technologies of the 21st century!
There are several key factors which must be addressed for a thorough understanding of Augmented Reality technology. Bits and pieces here are there just doesn't allow you to connect all of the dots. That is what this eBook has set out to do; Providing you with a ground-up, thorough walkthrough of Augmented Reality technology and all of the compenents which make it work.
(via http://www.augmentedviews.com/araz/ )