Need a comprehensive guide for directions to the nearest subway station? Improve your orientation skills and get real-time subway information with the 'Subway Augmented Reality' app on Optimus 7. Hop on the train to your next destination!
Testing various AR models (Fire Truck, Warehouse security, Trench excavation and trench security).
Models built with Google Sketch-up and 3D warehouse.
AR software: BuildAR Pro.
Camera: Logitech QuickCam Pro 9000.

日本では、余り話題になっていないような気がするが、今週はLGのスマートフォン(Windows Mobile)のニュースが非常に多かった。デモを見ると、活用出来そうなアプリケーションが用意されていることが分かる。位置情報ベースのARアプリケーションも用意されている。 日本ではコンシューマ向けの販売は難しいかもしれないけど、業務向けなら用途はあるかもしれないね。
http://www.mobilechoiceuk.com brings you Nifty Tricks with the LG Optimus 7, the world's first official Microsoft Windows 7 mobile phone. Our mobile phone review of LG's Windows phone shows you some of what a Windows 7 phone can do. We show you scan search, which uses augmented reality to display local shops, restaurants and more. This Windows 7 phone from LG has voice recognition software so that you can give voice commands to your phone. Finally, we review the PlayTo function which allows you to stream videos, music and photos to any DLNA enabled device. The Optimus 7 is the only Windows 7 phone with this app and we think you will be impressed.
Holition AR proudly presents our virtual try on eyewear application; try on sunglasses online in real time, no clicks needed with Holition AR.
The Wanted というバンドの CD Booklet で ARが体験出来る。
トータルイマージョンのマーカーレス技術が利用されている。メンバーそれぞれに用意されたマーカーをWebカメラにかざすと、動画が再生されるという比較的容易に実現できる手法だ。
http://www.t-immersion.com Augmented Reality Experience on CD Booklet produced for The Wanted
Paul Jacobs, chief executive ofQualcomm, said that buying Android wouldn’t have been a good idea a few years ago because it would have made his company too powerful.
Already a powerhouse in chips and cell-phone radio technology, acquiring Android before Google did might seem like a great extension of Qualcomm’s business, which could produce everything from chips to software for mobile devices.
And in retrospect, it seems like a missed opportunity: Google executiveDavid Lawee said earlier today that the Android acquisition was the company’s most successful deal ever.
But Jacobs, speaking at the 16th annualStanford Accel Symposiumat Stanford University in Palo Alto, Calif., today, said during a question and answer session that the acquisition of Android might have led the company’s partners to conclude that Qualcomm would be too powerful as the go-to company for cell-phone technology and allow it to dictate standards. That could well have limited support for Android, whose rapid adoption today looked like far from a sure thing just a few years ago.
via & more reuters.com
http://www.reuters.com/article/idUS254025828120101028?pageNumber=1

Cari guerrieri, vi ricordate del REFF, di cui vi avevamo parlato l’anno scorso? Ebbene è appena nato un libro che raccoglie l’intensa esperienza del REFF – Romaeuropa FakeFactory, e ne ricostruisce il percorso attraverso le opere e i contributi della vasta rete di artisti, intellettuali, docenti, giornalisti, giuristi, e attivisti che vi partecipano.
via ninjamarketing.it

NAVIGON launched the Android version of its MobileNavigator app today. The popular navigation app for iOS includes free Traffic Live and the new Reality Scanner, an augmented reality feature that identifies points of interest using your camera. Other features include:
EXTON, Pa., Oct. 27 /PRNewswire/ -- Analytical Graphics, Inc. (AGI) will unveil new software capabilities that bring clarity and enhanced analysis to geospatial intelligence at the GEOINT 2010 Symposium in New Orleans next week. AGI produces software applications and development kits for integrated analysis of space, defense and intelligence systems.
via prnewswire.com
http://www.prnewswire.com/news-releases/augmented-reality-takes-center-stage-in-agis-booth-at-geoint-2010-105876938.html
AGI SITE
http://www.agi.com/



Mobile augmented visualization of Skanska's new office building in Helsinki. The work was done as part of AR4BC project (Augmented Reality for Building and Construction).
Mixed Reality collaboration with an architectural scale model, augmented on the conference table. The user interface is based on a virtual pop-up menu. Vision-based markerless tracking enables free inspection and virtual reality walk-through of the model.
Photorealistic rendering for Augmented reality. Uses soft shadows, indirect lighting and image quality matching. Various materials like glass, chrome or plastic are possible. Lighting is automatically determined from a ping pong ball.