Visit www.personalizemedia.com/16-top-augmented-reality-busines... for more info. The purpose of this chart is to try to categorise types of business orientated augmented reality apps so to identify opportunities. The graph places 16 on axes of commercial value (likely revenue or marketing potential) vs adoption (scale of popularity vs a niche, client user base). It is a starting document to aid classification of this emerging commercial sector that I hope you find useful. The AR types, color key linked to each model is suggestive only.
Source: http://www.flickr.com/photos/garyhayes
via
http://300575.de/infographic-16-augmented-reality-business-mod
PointRoll, Oddcast 、ARの機能を含む多くの機能がプラットフォームとして用意されているようだ。これは使えるかも。
The platform is called Barrier-Free Augmented Reality
There is a new reality in the online space and it doesn't require brands or advertisers to leave anything behind. A partnership between ad platform PointRoll and participation marketing firm Oddcast will augment banner ads with a dose of reality.
by Kristina Knight
"Until today, AR technology required consumers to use a 'marker' for the webcam...to manipulate movement of the experience," said Mead. "[This partnership] allows advertisers to more easily bring consumers immediately into the AR experience without relying on them to print out or find documents in a magazine or elsewhere. [It] lowers some of the barriers for using AR and makes it more accessible for advertisers."
AR is still a relatively new type of marketing for brands in the online environment, but with mobile and social arenas skyrocketing more brands are beginning to try to engage in this way.
"For marketers, the branding opportunities are stronger with AR...as it offers lighter touch-points and can be more easily scaled and distributed across sites and new ad units," said Mead.
via bizreport
http://www.bizreport.com/2010/07/pointroll-oddcast-partner-for-augmented-reality.html
About Oddcast - Augmented Reality
Oddcast's Augmented Reality technology allows users to add a layer of virtual reality on top of actual reality. Using only a webcam, users can see virtual worlds open in their hands. Augmented Reality technology can be incorporated into many other Oddcast functionalities, including Full Body 3D Avatars.
via Oddcast
http://www.oddcast.com/technologies/augmentedreality/
日本で唯一の週刊パソコン誌週刊アスキーが、秋葉原の最近のイベントで行った" Liveフォト記念写真コーナー"と紹介されていた。これを見た外国人、日本人がどう見えただろうか？
This was made possible by the Love Plus app augmented reality software available on the iPhone. And thus, this photo op was limited only to those with iPhones that have the app.
via kotaku.com
http://kotaku.com/5581182/would-you-like-to-pose-with-a-virtual-girl
スパイアは、iPhoneやAndroidといったスマートフォンにおける広告・マーケティング事業を強化するため、頓知ドットが実施する第三者割当増資を引き受けるとともに、「セカイカメラ」上の広告・マーケティング事業を共同で推進する。
via Markezine
http://markezine.jp/article/detail/10862
