PALO ALTO, CA -- (Marketwired) -- 10/23/13 -- HP (NYSE: HPQ) -- HP Autonomytoday announced the new version of Aurasma, the world's leading augmented reality (AR) platform, introducing new cloud-matching capabilities that enable the app to trigger 50 times more content without compromising speed or performance.
Moving the AR image matching to the cloud means that the resource-intensive processing takes place on the server side rather than on the user's device. This improves performance and makes it possible to host potentially unlimited AR content in the cloud.
Aurasma 2.5 has been optimized to handle the growing volumes of data and increased AR demands of the enterprise. Aurasma 2.5 can automatically match images with relevant digital information without any human intervention by making use of existing databases and HP Autonomy's big data analytics technology. This means that users can visually search the world around them with Aurasma to discover relevant information in context.
Aurasma 2.5 features digital content for thousands of well-known brand logos, which allow users to visually search for content immediately upon downloading the Aurasma app. Users can find out which logos come to life and see Aurasma's visual search in action by downloading Aurasma from the App Store or Google play and scrolling through the image thumbnails.
S2iNNOVATE Mobile Image Recognition (MIR) intelligently targets product recommendations to your customers by offering visually similar alternative or complementary products.(via YouTube by S2Innovate)
DeepBrain presents innovative tools for boosting sales in real estate at international real estate exhibition DomExpo.(via YouTube by DeepBrainNet)
Promocional de la playera oficial con realidad aumentada del festival Danxica 2013 - Festival Internacional de Danza Contemporánea en la ciudad de Cancún, México. De venta en el festival (24-25-26 Oct 2013) .(via YouTube by Kino CS)
Kino Creative Studio es una compañía especializada en proyectos en donde convergen la tecnología y la creatividad. Desarrolla espectáculos y productos audiovisuales con lo último en tecnología como projection mapping y realidad aumentada. www.kinocs.com Facebook: Kino Creative Studio Kino CS, Yantra y Danxica son marcas registradas. Todos los derechos reservados - 2013
http://www.wired.com/insights/wp-content/uploads/2013/09/glassfashion_660.jpgThe publicity around Google Glass has helped stir attention for the market potential of wearable technology. In what appears to be the future of smart eyewear, Google Glass is merely the biggest player in what is quickly becoming the next big technological trend. Other tech giants like Sony andMicrosoft and lesser-known, but formidable, competitors Vuzix and Recon Instruments are next on the list to develop their own wearable gadgets. As the consumer tech world awaits the advent of wearable tech, where we all hope to exist Jetsons-like, will augmented reality (AR) apps define the future of smart eyewear?Forrester Researchrecently reported that over 20 million U.S. consumers are willing to wear augmented reality devices. Earlier this year,IHSforecasted that the adoption of AR in smart-glass devices will drive volumes of 10 million units through to 2016. Apps will be critical to driving the success of glass, in fact IHS stipulated “Google is betting the house that developers will produce some compelling applications for Glass.” Topping the list of apps that will define the glass experience are AR related apps, which are designed to add an extra layer of information or experience to that which is being seen. Without AR apps, the forecast sinks to just 1 million units which — an indication of the lengths to which AR will impact the wearable market.
Augmented Pixels has launched an augmented reality solution for toys and games manufacturers, which aims to support an engaging shopper marketing strategy and increase sales in retail stores.The iPad app solution, WarBot, takes the form of a challenging shooter game aimed at both kids and adults. The game is triggered by targeting the toy’s package and runs directly on the user’s iPad.(via http://retailtimes.co.uk/new-augmented-reality-solution-toys-games-manufacturers-aims-drive-sales/#)
The player will have to fight for his or her virtual live, evade machine gun bullets and missile in order to win a great discount for the chosen toy. The ability to enjoy interaction with a toy before the actual purchase dramatically increases the purchase likelihood, Augment Pixels claims. Use of Augmented Reality game WarBot is a highly effective way to interact with customers at the point of sale to run sales promotions and marketing activities for new games such as construction toys and action figures, the company said.
www.bringprinttolife.com Augmented reality and Mobile development is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information -- videos, photos, sounds -- directly on top of items in the world around us.(via YouTube by MarketTreasury)
パナソニックは、「第20回ITS世界会議東京2013」（2013年10月14～18日、東京ビッグサイト）において、AR（拡張現実）対応の次世代コンセプトから、自動車メーカー向けに開発中の製品、市販品の「フロントインフォディスプレイ」まで、3つのヘッドアップディスプレイ（HUD）を披露した。(via http://monoist.atmarkit.co.jp/mn/articles/1310/18/news112.html)
パイオニアやJVCケンウッドが販売しているHUDは、運転席の天井部やルームミラーに設置するタイプだが、パナソニックはメータークラスターの上に設置する据え置きタイプを選択した。その理由を聞いたところ、「天井部やルームミラーに設置する他社のHUDは、ドライバーの視線に常に入るように設計されている。しかし、ドライバーにとって、HUDの表示を見たいと思わないタイミングもある。当社のフロントインフォディスプレイでは、『ドライバーがHUDを見たくないときに邪魔にならない』ことを考慮して、据え置きタイプを選択した」（パナソニック）という。
LARGO, Fla., Oct. 16, 2013 -- LARGO, Fla., Oct. 16, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, will now feature Augmented Reality coupons on the Valpak app, making finding coupons for restaurants and services easier than ever.Augmented Reality – or AR – uses innovative technology to combine the real world and the virtual, making the consumer experience interactive and in 3D.
In August, Valpak introduced the AR feature exclusively on The Blue Envelope®, which directed consumers to the Valpak app where coupons and offers would "pop up" and allow them to interact with businesses on a real-time basis. Only those who received the envelope had access to launching the Augmented Reality coupons.
Now, consumers can download the Valpak app onto their smartphone and tap the AR icon for the feature to launch. They then hold their phone to the horizon and can see nearby businesses offering a Valpak coupon. The AR feature is available on the Valpak mobile and tablet apps, which is available on iOS® and Android® platforms.Read more here: http://www.sacbee.com/2013/10/16/5827010/augmented-reality-coupons-now.html#storylink=cpy
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through
http://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes.(via http://www.sacbee.com/2013/10/16/5827010/augmented-reality-coupons-now.html)
(via http://turnstylenews.com/2013/10/18/oculus-rift-vr-simulator-sickness-is-real-ceo-thinks-they-have-fix/ by NOAH J NELSON )“I’ve gotten sick every time I’ve tried it. Every time until recently,” he said. “In the last few weeks, I stayed in it for 45 minute sessions and I did not get sick with the new prototype. We are at the edge of bringing you no motion sickness content.”
Motorcycle helmets with head-up displays and augmented reality were science fiction just a few years ago. But now major helmet manufacturers and startups are working to incorporate Google Glass-like functionality into their gear.
The latest company to throw its brain bucket into the ring is Skully, but the Silicon Valley company isn’t content with simply providing navigation and phone connectivity. They’re upping the ante with a 180-degree rearview camera.
The company has forked Android to create the Skully Operating System to incorporate voice controls, play music, get directions, and connect with both iOS and Android devices. And the company plans to release an SDK for developers later this year.
As for pricing, that’s still up in the air, but you can get in line to be part of the beta-testing set to begin in the next few months.
Insight is a mobile AR Web browser that executes HTML5-based AR applications. By extending physical objects and places with Uniform Resource Identifier (URI), we could build objects of interest for mobile AR application as DOM (Document Object Model) elements and control their behavior and user interactions through DOM events in standard HTML documents. A new CSS media type, which is named as PLACE media, is defined to augment virtual objects to the physical objects. In this model, we introduce the concept of PLACE, which is the model of physical space in which the user can be located. With this approach, mobile AR applications can be developed as common HTML documents seamlessly under current Web eco-system.
Vídeo sobre Mobile Marketing, realidade aumentada, com a análise do caso Catálogo IKEA 2014, no âmbito da disciplina de E-Marketing.Pós Graduação Marketing Managemet 37ª Edição ISEG / IDEFE
one earth, der neue Satellitenbildband von eoVision, wird durch eine App für Smartphones und Tablets ergänzt, die auf einfache Weise Zusatzinformationen und Online-Quellen zu den hochwertigen Satellitenaufnahmen aus aller Welt zugänglich macht. Bilderkennung und Augmented Reality machen es möglich!
"拡張現実感のような技術が進化するにつれて、ヤマハは、トレンドの最前線で推移している。" - アメリカのジェフ·ハーレイ、ディレクター、カスタマーエクスペリエンスグループ、ヤマハ株式会社
(via http://www.telegraph.co.uk/technology/news/10344580/Augmented-reality-glasses-translate-foreign-menus-as-you-read.html)In a statement Japanese telecoms firm NTT Docomo, the company behind the glasses, said: "Character recognition technology enables instant language translation for users travelling abroad and reading restaurant menus and other documents."
The gadget, unveiled at a preview of the Ceatec electronics trade show in the Tokyo suburb of Chiba, is also wired with facial recognition software that can bring up someone's name and job title when you meet them.
Well, here’s another one. Following hot on the heels of Audi’s new Metaio-enabled car manual app, here’s a demo of Mobile Augmented Reality Technical Assistance (MARTA), an app that’s designed to help service technicians muck about with Volkswagen’s new 2014 XL1 concept car:(via YouTube Metaio AR)
