This is an essay I recently wrote for The Bosch Architecture Initiative (BAI) and Digital Workplace (DW) about Rezone, an applied urban game they developed to address the issue of vacancy in the city of Den Bosch.
In the near future we start a collaboration with them in a project about urban gaming and vacant buildings. More about this project soon here on this blog.
Dutch version of the article (pdf 95 kb)
English version (pdf 90 kb)Introduction
How do you tackle a pressing and complex urban issue like vacancy of buildings and underused land? Especially in times of economic decline it is hard to reach solutions through conventional means. Traditional parties involved in urban development are not inclined to invest and instead wait for others to make the first step. The Bosch Architecture Initiative (BAI) and Digital Workplace (DW), two cultural organizations from the city of Den Bosch in the Netherlands, came up with an innovative intervention: Rezone, an urban game that challenges players to ‘fight blight’. At first it may seem strange to tackle a serious and actual problem by means of a game. After all, playing games appears to have little to do with the work of urban professionals. How then can a game like Rezone contribute to involve stakeholders in developing their city? We shall see below how Rezone offers unsuspected potential to address urban issues.
(via http://www.bijt.org/wordpress/2013/04/24/rezone-the-game-playing-for-urban-transformation/)
(via YouTube by http://www.digitalurban.org/2013/04/augmented-reality-city-table-top-unity-cityengine-and-vufoira.html)Using Unity running on iOS with Vuforia to display a table top city
(via YouTube by William Perrin)Quick review of the Independent newspaper's use of augmented reality to layer in more web content to the print edition.
(via YouTube by Gordon Ogden)Cadillac commissioned 3D street painter Tracy Lee Stum to create an innovative experiential marketing campaign with 3D street painting and 4D augmented reality street art for the Cadillac ATS. For more info & bookings for Tracy Lee Stum visithttp://www.tracyleestum.com
More on the Cadillac ATS visit http://www.cadillac.com/ats-luxury-sp...
http://www.youtube.com/watch?v=3Y58_r...
(via YouTube by eNCATechReport)We've talked about augmented reality before... but here's a story that makes it very real, in the South African context.
Two very different SA newspapers have cottoned onto the idea... and started dabbling with AR.
It seems this kind of technology could throw a lifeline to struggling media -- like newspapers...
With general circulation on a steady downward trend... the print media industry needs to adapt, and the smart editors have recognised that...
(via YouTube by ARworksReality)ARworks developed the "Oceanmania" Augmented reality app for SPAR, a big European supermarket chain. With it, anybody can have an exciting, spectacular journey in the depth of exotic waters. Our own living room or office turns into a giant aquarium where we can swim side by side with a huge whale, a tiny funny clownfish or a dangerous murena.
The app is only available in Hungary - if you want test it, drop us a mail:
App store: https://itunes.apple.com/hu/app/ocean...
Google play: https://play.google.com/store/apps/de...
The iOS and Android app was prepared as a part of the promotional campaign of SPAR, to support their sticker collector album, designed around the theme of oceans and seas.
(via Youtube by Fachbereich Wirtschaft)Der Fachbereich Wirtschaft der Fachhochschule Mainz präsentierte sich mit einem Stand auf der Rheinland-Pfalz Ausstellung 2013.
(via YouTube by http://blog.robotix.in/?p=818)Created at the Tangible Media Group at the MIT in collaboration with Sony Corporation, exTouch creates Spatially-Aware Embodied Manipulation of Actuated Objects Mediated by Augmented Reality. In other words exTouch is an interface system that allows you to manipulate actuated objects in space using augmented reality. The “exTouch” system extends the users touchscreen interactions into the real world by enabling spatial control over the actuated object. When users touch a device shown in live video on the screen, they can change its position and orientation through multi-touch gestures or by physically moving the screen in relation to the controlled object.
Fujitsu Laboratories, a leading technology firm, has developed what it calls a next generation user interface using augmented reality. The system developed by Fujitsu is designed to accurately detect the hand gestures of a user, tracking finger movements with acute precision. Fujitsu claims that the system is capable of creating a highly-interactive touchscreen-like interface on nearly any surface in the real world. This is accomplished through the use of augmented reality technology.
(via http://www.qrcodepress.com/new-augmented-reality-system-developed-by-fujitsu-laboratories/8519319/)
Many out there believe print media is doomed, and that no one needs to pick up a newspaper when everything is available for free — well, sometimes — on the Internet.
But what about something that combines a little bit of both worlds? The University of Washington Athletics Department is trying just that with a new ad campaign that’s centered around our smartphones and augmented reality.
Turn to page three of Friday’s Seattle Times’ sports section and you’ll find a UW football ad on the lower right corner. It looks fairly normal — until you hover over it using an app called Aurasma.
The San Francisco-based startup has built an app that allows brands to create content that can become much more robust with the help of a smartphone.
(via YouTube by http://www.geekwire.com/2013/university-washington-football-ad-life/)
(via YouTube by mmsaustralia)M&M'S® Come to Life in an Augmented Reality Experience at Federation Square, Melbourne.
Thousands joined the M&M'S® Characters, Red and Yellow at Federation Square, Melbourne to see them come to life in an Australian first augmented reality experience. Lucky M&M'S® fans were able to interact with the characters in an intimate one to one experience, to celebrate the success of the M&M's Action Pack App for smartphone.
Download the M&M'S® Action Pack App to see your M&M'S® come to life.
Available for iPhone and iPod Touch:
https://itunes.apple.com/au/app/actio...
Available for Android:
https://play.google.com/store/apps/de...
The M&M'S® are known around the planet as being the most irresistible, colourful candy coated chocolate. Keep up-to-date with the colourful exploits of Red, Yellow and the gang at http://m-ms.com.au.
(via YouTube by http://mentkominfo.blogspot.jp/2013/04/kama-sutra-ios-app-brings-augmented.html)Put a neck tie on the door knob, folks. We got us some sex to talk about.
A new book and iOS app combo is claiming to teach the lessons of the Kama Sutra in a way that may help those baffled by the ancient text before. If you've ever struggled to follow the instructions that come with new IKEA cabinets, this could be for you.
Using augmented reality (AR) the app brings the positions of the Kama Sutra to life, creating a 3D model of the action on the screen of the iPad.
「さがして みつけて スキャン!モジハンター」は、パブーと一緒に一人でもみんなでも楽しめ る新感覚のかるた玩具です。パブーの頭を押すと、「“りんご”はどれかな」「“E!E for Egg!”をさ がしてね」などと、日本語や英語で出題してくれ、該当するカードを本体に差し込むと、パブーが正 解・不正解の判定をしてくれます。もののなまえ、アルファベット、色あわせなど成長に合わせて選 べる 7 つのモードをパブーと一緒に楽しむことで、お子様が自然と英語に親しむことができます。 そして本商品は、i-OS 向けアプリ「モジーズカメラ」に連動した“アプリトイ”となっており、モジハン ターのカードを読み取ることで、スマートフォンの画面上にモジーズのキャラクターが現れ、おしゃ べりをしたり、フレームとして一緒に写真を撮ったりすることができます。カードによって異なる 26 種類のアクションを楽しめるので、このアプリを使用することにより、遊びの幅がより一層広がりま す。今後、セガトイズではこの“アプリトイ”を活用した商品展開をするとともに、番組とも連動した 展開を積極的に行ってまいります。
【アプリトイ概要】
iPhone 専用の無料アプリ「モジーズカメラ」※iPhone は、Apple Inc.の商標です。 DL ページ https://itunes.apple.com/jp/app/bao-wan-ji-suan-ji/id615187126
詳しい利用方法はこちら http://www.mojies.com/apptoy/
【パブー&モジーズ】
■放送局:BS フジ ■放送時間 月・火・木: 16:43~17:00 ■放送局:キッズステーション ■放送時間 月~金: 10:45~11:00 ■製作著作:セガトイズ・大元・BS フジ■著作権表記:(C)SEGA TOYS・DAEWON MEDIA・BS FUJI All Rights Reserved.
(via http://www.enginecreative.co.uk/blog/heat-extra-2-0-reloaded)heat Extra 2.0 reloaded!
Posted on 17th April 2013 Written by Phil Creative Director & Co-founder here at Engine Towers HQ. Can be found deep inside the world of design, music, tech, film, gaming and the obscure. Jump onboard, I call shotgun. comments The Engine Creative team has been hard at work redeveloping the heat Extra app into something new that will entertain your brain, twist your fingers and tickle your eyeballs and it’s now available on an App Store near you!
heat Extra 2.0 follows the success of the first heat Extra app that has amassed over 80,000 downloads and a CTR of up to a gossip-tingling 64.5%!
Along with now being able to access the heatworld website and listen to heat radio, the updated heat Extra app features a brand new quiz section allowing heat readers to take part in themed weekly quizzes. We’re launching with the beautifully titled ‘Everything Showbiz’ quiz along with some Justin Trousersnake fella where users also have the opportunity to share, earn score badges and post their results to challenge friends and family via social networking sites, so we really wanna see those hashtags people.
Bauer Media : Heat App Intro with Amy Childs from Engine Creative on Vimeo.
(via YouTube by GrifoneTV)MUST SEE animated short film starring a couple of total losers created by Auckland's Media Design School. The comedy is a nod towards the early films of directors Kevin Smith (Clerks, Mallrats) and Richard Linklater (Slacker, Dazed and Confused). Directed by James Cunningham with visual effects by eleven Media Design School students.
