(via YouTube by ARAPPLI)イオン着ぐるみキャラクターがAR出現し、一緒にダンスを楽しむコンテンツです！3種
類がランダム出現。最後は高画質写真を無料プレゼントします。
(via YouTube by HP Autonomy)Annie Weinberger provides an overview of HP Autonomy's augmented reality (AR) platform, Aurasma, the rapid adoption of the platform including customer use cases, the launch of Aurasma 2.0, and touches on key trends in the market.
Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport.
(via http://www.autonomy.com/content/News/Releases/2013/0308.en.html)HP Autonomy's market-leading augmented reality platform launches significant new cloud and social features from SXSW
PALO ALTO, Calif., March 8, 2013 — HP Autonomy today announced rapid adoption of its groundbreaking augmented reality (AR) platform, Aurasma 2.0, as well as continued innovation with new features that take advantage of the cloud and social media.
Customers such as GQ, Marvel, Subaru of America, Inc., The Austin Chronicle and USPS are planning to use Aurasma 2.0 in their upcoming marketing campaigns.
Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Aurasma's visual search delivers augmented animations, images and videos to smartphones and tablets, and now has more than 16,000 customers spanning multiple industries, including advertising, automotive, education, fashion, music, publishing and sport.
Aurasma 2.0 includes innovations that embrace the power of the cloud and social media to enable brands to more rapidly and effectively bring augmented reality into their campaigns. By delivering a unique mobile experience integrated with leading social platforms like Facebook, Google+ and Twitter, organizations can turbocharge customer awareness, engagement and, ultimately, revenue.
The platform's new enhancements include the following:
-Scalable cloud-based platform - Aurasma's Studio now offers brands, movie studios and media partners unmatched performance, scale and usability when creating and publishing rich-media AR content including 3-D.
-Best-in-class image recognition and object tracking - version 2.0 of the Aurasma app delivers improvements in object and image recognition providing even smoother, faster and more robust AR experiences.
-Improved user experience - the app's new user interface features integrated social features including "like" and "share", and a simplified user journey to finding, viewing and creating AR content."Organizations today are looking for new, creative ways to rise above the noise and engage with their customers," said Annie Weinberger, global head, Aurasma, HP Autonomy. "Aurasma's rapid global growth is the result of highly innovative technology that capitalizes on megatrends around social media and mobile to enable brands to interact with their community in a unique and powerful manner."
Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline, Sony Pictures, Teléfonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all sizes to quickly create and publish their own augmented reality content. To see how various brands have used Aurasma to engage with their markets, watch this video.
(via YouTube gosphero)Sphero the robot ball (gosphero.com) heads to NyanCity in NYC to play with some kittens and show off it's augmented reality technology!
Asda has teamed up with augmented reality (AR) provider Zappar to create the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers can set off on an in-store Easter Egg Hunt, guided by an augmented reality Easter Bunny powered by Zappar. The fun will be taking place from 10am – 6pm on Saturday 23rd March.
Specially designed Easter Egg point of sale will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Asda app, each egg will transform into virtual 3D Easter Eggs revealing an Easter Bunny hidden inside that will display a secret letter. The letters will form a password that once completed, will entitle the successful treasure hunters to a free gift!
Shoppers will only need to download the free Asda app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor mat and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends!
(via http://internetretailing.net/2013/03/zappar-and-asda-bring-to-life-the-classic-easter-egg-hunt/)
(via YouTube by DartsEngineering)Mobile Augmented Reality app prototype.
Pointing at the bottle's label activates an Augmented Reality layer of extra informations.
(via YouTube by AdDispatch)We are leaders in Augmented Reality and this is what we do.
(via http://www.wired.com/beyond_the_beyond/2013/03/layar-and-qr-codes/ )“We’ve just released an update to Layar that includes some new functionality that may surprise you. With the new Layar App v7.2 for iOS and Android, you can now also scan and view content from QR codes – but not in the way you might think. It’s way better than that.
“When we launched the Layar Creator and interactive print, some said we were sticking the knife in QR codes, or even providing the final nail in the QR code’s coffin.
“We’re not killing the QR code. We’re making the QR code better than ever by pairing it with interactive print and bringing the two technologies together in a single app, providing a better user experience. No more switching from one app to another; now the Layar App does it all.
(via YouTube by spectrummag)With a little duct tape, a touch screen tablet, and their new API, the Microsoft Research Cambridge team built an app for brain surgeons. Kinect Fusion supplies 3D modeling of anything, which could fuel some seriously neat medical innovations. At the 13th annual Microsoft TechFest, Ben Glocker demoed a prototype app that would allow neurosurgeons to look inside a patient's brain before they cut it open. Doctors could see the skeleton, brain, blood vessels, and the targeted tumor on a tablet--which can move around the patient's head--helping them to plot the best brain surgery path.
Watch the demo of Kinect Fusion here:http://spectrum.ieee.org/video/consum...
(via YouTube by 1080pGamesView)SUBSCRIBE to MRGV: http://goo.gl/QnYxr
Running with CryEngine 3
(via networkworld)Prototype glasses combine augmented reality and gaze tracking to bring a user on a tour of a model city. Follow reporter Nick Barber on Twitter @nickjb
(via YouTube by Neurograph2)Florence AR, interactive tourist map
(Bird's eye AR map)
Giovanni Landi, Giacomo Chegia, Nicola Pireddu, UBICAsrl
Demo presented at ISMAR2012
novembre 5-8, Atlanta, Georgia
In traditional bird's eye view maps the spatial relations between spots and locations are perceived in a unique and very natural way, making it easy and intuitive to orient oneself. In many tourist maps, this perspective survives assisted by other useful graphical elements. Augmented reality allows the development of interactive tourist maps where the user can observe a detailed 3d reconstruction of the city from an ideal bird's view perspective, finding monuments and points of interest in a easy and intuitive way. The traditional tourist city map could be distributed together with a specific AR app that uses the paper map as AR marker, adding a new layer of extra tourist infos (updated regularly), a 3d model of the city and its monuments plus all the location based services available with the GPS support.
(via YouTube by InsightMediaTV1)Sharp Electronics showed their full lines of 60-90" digital signage displays, which we have covered before. New at the event was a virtual clothes modeling application that is essentially an augmented reality application that allows consumers to try on clothing in front of a large mirror/display. Using a camera-based system and chromakey technology. the consumer can interactively change the color of the garment they are trying on in front of the mirror/display. In this way, the merchandizer only needs to stock a range of sizes for the garment - not a range of colors. Once the consumer likes the color they like, it can be ordered on line. The solution is already in use in a store (Uniqlo) in New York.
(via YouTube by RITSPAS)SPAS represents the future!!
Watch as two CIAS faculty members--Susan Lakin and David Halbstein--and Marjorie Searl, Chief Curator at Rochester's Memorial Art Gallery, discuss how a interdisciplinary CIAS course experimented with a smart phone app to create augmented realities in order to bring "alive" paintings on display at the Gallery.
Thanks to Dan Wang for this video.
(via YouTube by ferchaude)Tauchen Sie ein in die faszinierende Welt des Engineerings und entdecken Sie 14 spannende 3D-Modelle aus unseren technischen Fachbereichen: Anlagenbau, Elektrotechnik, Fahrzeugtechnik, Informationstechnik, Luft- und Raumfahrttechnik, Maschinenbau sowie Schiffbau und Meerestechnik.
Erkunden Sie mit der FERCHAU Augmented Reality App Technik in all ihren Facetten -- in Echtzeit und hochauflösender Qualität. Machen Sie Fotos der 3D-Modelle in Ihrer Umgebung. Sammeln Sie die besten Schnappschüsse in Ihrer Bildergalerie und teilen Sie die Fotos mit Freunden via Facebook und Twitter oder per E-Mail -- ein Klick genügt.
Weiteres Plus: Die FERCHAU AR App unterstützt AirPlay und Display Adapter -- für den ganz großen Auftritt. Probieren Sie es aus!
Download unter https://itunes.apple.com/de/app/ferch...
(via YouTube by Zenta Produ)We would like to share with you some of our best projects from the past year.
The all-new Total Immersion Augmented Reality Show Reel 2013 is now available for viewing. The Show Reel contains a multitude of exciting digital marketing projects developed with the world's leading commercial AR solution, D'Fusion.
Discover the experiences that drive business and engage the crowds. Mobile Advergaming, Interactive Giant Screen Events and In-store Signage are all covered.
Learn also how TryLive, the next-generation of product visualization and virtual try-on solutions, is helping boost e-commerce and retail sales across multiple markets including Eyewear, Home, Apparel and accessories.
(via YouTube by glukvideo)GLUK MEDIA is a premier creator of immersive media experiences and interactive technologies used in entertainment, education, therapy, and most of all - in the advertisement.
http://www.glukmedia.com I ask@glukmedia.com
Interactive augmented reality game "Nu pogodi" is inspired by the classic soviet electronic game same title. GLUK MEDIA team decided to refresh old idea and, using interactive content, create completely new project.
Refreshed and upgraded game far exceeded the expectations of its creators and became new way to entertain people. This time in Minsk, Belarus.
More of GLUK MEDIA 3D Mapping & Immersive Media projects at:
http://www.glukmedia.com
(via YouTube by Wikitude)Wikitude was selected by Zalando to provide the augmented reality component of their RINSPEED designed car which debuted at the 83rd annual Geneva Motor Show
