スマホをカタログにかざしておトクをGET！“スマホdeクイズ” 通販カタログで企業向けに事務用品などを販売する、日本の大手企業が、特殊印刷により画像を認識し、QRcodeを読み取ったような動き似た動きでWebサイトを表示する、スマホ向けアプリケーションを使用したキャンペーンを開始した。巷で騒がれているO2Oの波は国内でも活用が始まっている。
(via http://www.47news.jp/topics/prwire/2012/09/234240.html)～"リアル"と"Web"情報の融合により、紙カタログの閲覧促進、話題喚起～
今回は、『スマホをカタログにかざしておトクをGET！“スマホdeクイズ”』（http://www.askul.co.jp/sumaho/）と称してスマホから参加するプレゼントキャンペーンを開始しました。キャンペーン期間中（2012年9月5日12時～10月3日12時まで/毎週水曜更新）、カタログクイズから出題されるクイズに答えて、正解した方の中から毎週抽選で合計41名様に素敵な賞品をプレゼントするものです。
アスクルは、紙カタログの「アスクルカタログ」とWebショップの「アスクル・インターネットショップ（http://www.askul.co.jp/）などの“売場”で商品を販売していますが、近年急速に成長するe-コマース市場やスマートフォンの普及を受け、売場の融合による魅力の拡大を推進しています。「QUEMA for Smartphone」の活用は、紙コンテンツとデジタルコンテンツの連動を促進し、お客様にとって有益かつ魅力的な付加情報のお届けを可能にするものです。
日比谷花壇は、カメラで映した映像にCGやテキストなどのデジタル情報を合成して表示するAR(Augmented Reality:拡張現実)技術と、装花等による空間装飾を融合した、装飾サービスの提供を9月上旬から開始すると発表した。
AR技術を活用したスペシャルコンテンツを、フラワーディスプレイやイルミネーションをはじめとする空間装飾と組み合わせることで、よりエンターテインメント性の高い空間装飾、記念撮影スポットとして、ショッピングモールや観光施設、空港やターミナルステーション、ホテルなどに向けて、サービスを提供していく。
この冬に向けて、記念撮影されることも多いクリスマスツリーやクリスマスイルミネーションなどの空間装飾向けに、踊るサンタクロース(動画)、3Dのトナカイ(画像)、舞い落ちるスノーフレーク(動画)のARコンテンツを用意するとともに、オリジナルARコンテンツのデザイン、制作も請け負う。
日比谷花壇では、ARコンテンツを組み込んだ空間装飾の企画・デザインから、ARコンテンツの制作、AR技術に対応したチラシやパンフレットの制作、イベント施工までをトータルで支援するサービスとして提供していく。
(via & more http://news.mynavi.jp/news/2012/09/05/005/)
Obama DNC 2012 fundraising campaign. Download Blippar and blipp the $5 dollar bill or any Obama logo to see an interactive augmented reality experience with the Obama Campaign. High five Obama, fundraise, volunteer, listen to the new Obama campaign track. Blippar and BMGi have teamed up to make this blipp.
We got ur back Obama.
MOBILE VERSION REQUIREMNETS: iPhone 3GS+/iOS4+, iPad 2+, Android 2.3.3+, best on wifi
Download Blippar on iPhone and Ipad2 -http://itunes.apple.com/gb/app/blippar/id410604563?mt=8
Download blippar on Android - https://market.android.com/details?id=com.blippar.ar.android
(www.abndigital.com)
Mobile Monday recently took place in Johannesburg. The event was themed "Augmented Reality - Taking Mobile to a Whole new Level" and showcased how Augmented Reality could take over the way you experience reality in your daily lives. It is said to be the future of marketing, driving, paying, gaming and even shopping. ABN's Denham Pons recently attended the event to find out more.
Marie Claire Magazine (Italy) has transformed its September issue with Augmented Reality (AR). When viewed with the free Aurasma Lite app, the cover featuring super model Eva Herzigova transforms to reveal a stunning video, a Cover Reel showing a preview of the main contents of the issue.
Calls to action within the September issue let Marie Claire's 718,000 Italian readers know about the exciting content waiting to be unlocked. The augmented content, which features across 13 individual pages, was developed by Marie Claire's editorial staff working with photographers, models and movie actors.
How to use the augmented reality features in the University of British Columbia's 2013 viewbook.
Cubensis is a company focused on the development of multimedia applications for advertising campaigns, smartphones, live shows, museums and business presentations. For such purpose we have developed different tools such as the laser graffiti system, augmented reality applications and computer vision interactive software to offer our clients the possibility to communicate with unique 'Interactive Experiences'.
Cubensis es una empresa dedicada a la creación de aplicaciones multimedia para publicidad, smartphones, espectáculos en directo, museos y presentaciones empresariales. A tales fines hemos desarrollado diferentes herramientas que hemos ido ofreciendo a nuestros clientes en los últimos años tales como la realidad aumentada, el graffiti laser, el análisis de movimiento, etc
(via YouTube by hia3d)Painting by Carl Spitzweg 'The Poor Poet' was rebuilt in 3D, the author was scanned and put into the new 'painting' after which a book cover was produced. The model was printed and made available through AR to all buyers. App for iPad available as from early/mid september 2012
Short screen capture of iPad using Aurasma to view augmented reality enhanced print ads in The Onion - Rhode Island edition.
(via YouTube by QRystalBall )
Shadow Runner is an Augmented Reality Experience created byhttp://makeandsee.com with http://www.globalgamessports.com
http://www.yellobrick.co.uk/ for Mizuno, where players get to race a top athlete. Dan Norton runs the 20m is a blistering 2.7secs! Could anyone beat him?
Shadow Runner was part of Mizuno's amazing Performance Centre located in the Centre of London in Centre Point during the Olympics.
Each Participant had the opportunity for the sprint to be uploaded to YouTube where they could share their challenge with friends and family.
Shadow Runner is created by http://www.makeandsee.com
Available from September 3rd 2012.
Steve Backshall is on a mission to count down the most dangerous creatures on the planet as he takes to the jungles, skies, seas and forests in this new DVD.
The Deadly Top 10 DVD features a 'scorpion micro figure' and exclusive augmented reality (AR) content. Fans will be able to use their smartphones to watch a scorpion come to life, complete with sound effects.
Visit http://www.bbcearth.com for all the latest animal news and wildlife videos
BBC Earth Facebook http://www.facebook.com/bbcearth (ex-UK only)
BBC Earth Twitter http://www.twitter.com/bbcearth
Subscribe to BBC Earth: http://bit.ly/ydxvrP
BBC Earth Channel: http://www.youtube.com/BBCEarth
Latest BBC Earth videos: http://bit.ly/y1wtbi
We made 5 augmented games for a awsom book. A book for kids on the rear seat.
This are the games we made
Into Tomorrow broadcasts from IFA in Berlin, Germany for our 9th year. Dave Graveline interviews Matt Mills from Aurasma about their augmented reality technology.
(Distributed by OneLoad.com)
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Nokia Lumia 920
Features Windows Phone 8
Wireless Charging, fatboy pillow, jbl NFC speakers, and much more.
8.7Mp PureView Camera
4.5" HD screen
16:9 Aspect ration
Photosynth
Lens apps
Nokia Location, Drive, Navigation, Public transit, Augmented reality, blink, bing search, street camera
(via YouTube by Deepak kaku )
Aurasma recently partnered with Zaman newspaper in Turkey. The newspaper is one of the most popular in the country and their re-skinned version of Aurasma, the Dijital Zaman app, is our first skinned app to have gone live in Turkey. The app has been received tremendously well and in the first few days after its launch, it was the most downloaded of all the apps using Aurasma's technology.
(via http://www2.sainsburys.co.uk/food/sainsburysmagazine/current_issue.htm)From the editor:
I’m thrilled to share some really exciting developments with you this month. October is our first interactive issue, which means you can see the magazine pages come to life and watch some great video recipes simply by scanning the magazine’s pages using your smartphone or tablet (it’s really easy – you’ll find instructions in the magazine). In addition we’ve just launched Sainsbury’s magazine Kitchen Secrets, our brilliant new blog. It’s full of tips, recipes and foodie gossip just for you – check it out at www.sainsburysmagazine.co.uk. And, of course, the magazine itself is packed with fabulous autumn inspiration – enjoy.
(via YouTube by LiveViewStudio)Mineralna voda Knjaz Miloš je interaktivna!
Razvili smo aplikaciju sa Augmented Reality igricom za iPhone i Android.
Više informacija na http://www.liveviewstudio.com/blog/46
We developed Augmented Reality Game for iPhone and Android.
More info at http://www.liveviewstudio.com/blog/46(via YouTube by
(via YouTube by BeyondRealityAR )Augmented shirt app. Aim your phone, tablet at the holo shirts and see the magic happen.
