Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

---What Powers the Augmented City?
In the past 12 months the outlook for Augmented Reality as a mass technology has changed dramatically. In August 2011 metaio's CTO Peter Meier introduced the first-ever mobile tracking of three-dimensional objects along with the vision of a technology that makes the increasing use of digital information a more natural experience.

Since then, metaio's mobile 3D tracking has proven itself in many ways. In addition to winning the prestigious ISMAR Tracking Competition in 2011 and receiving awards for the best AR software development kit, the metaio Mobile SDK has been used commercially in over 100 applications with hundreds more currently in development.

(via http://www.metaio.com/insidear/)

AR (Augmented Reality) ~ By Imran Mahalil

Not to be left to eat Google's dust, Apple has joined the race and they've drawn inspiration from the bowl cut."Patently Apple" reported last week that Apple filed a patent in January 2011 for a video glasses project called "Display resolution increase with mechanical actuation." 

The patent's drawing shows what looks to be a bowl over the wearer's head with eyewear that extends over one eye. Inventor of the head-mounted display is credited to Edward Craig Hyatt.

Most of the patent seems to detail improvements of the resolution of images seen through the eyewear.
News of Apple's patent should excite those in the Dadaist Pastafarian community. After all, their religious faith requires them to wear a colander on their head, so Apple's bowl-headed video glasses should be a big hit with them.

via Phys.org

(via http://news.discovery.com/tech/apple-patent-augmented-reality-120730.html)

The Kraft Foods Photo Booth App had us smiling all weekend. It came out on July 17th and is housed on the GoldRun Platform which is an augmented reality platform that is available for the iPhone 3GS, 4 & 4s, the iPad 2, 3, & 3G, and all standard Android devices.

It’s easy to get started and to have the Kool-Aid Man crash through your walls. Simply go to theGoldRun website, the iTunes Store, or the Android App store and download the platform forfree. Then login to the app through your Facebook or Twitter account and click  the Kraft Foods Photo Booth App.

MIRAGE - Performance Art with Substitutional Reality system from Hitoshi Taguchi on Vimeo.

"MIRAGE" offers a novel experience of feeling the world by traversing the past and present with a dancer. The 7 min interactive experience of MIRAGE provides an intriguing insight into the experience of reality.

Concept planning and development
Naotaka Fujii (BSI, RIKEN)

Performance planning and direction
Hitoshi Taguchi (GRINDER-MAN)

Choreography and dancing
Makiko Izu (GRINDER-MAN)

Music and sound design
evala (port, ATAK)

SR system design and development
Keisuke Suzuki (BSI, RIKEN)
Sohei Wakisaka (BSI, RIKEN)

SR system program support
Michihiko Ueno
Keita Higuchi

Production support
Sari Hayashiguchi (Epiphany Works Ltd.)
Masahiro Shida (Epiphany Works Ltd.)

Video documentation - Camera
Naruo Kanemoto (Space Shift inc.)

Video documentation - Special thanks
Takahiko Watanabe
Yuhka oikawa

Video documentation - Participant
Takeatsu Nashimoto

Cooperation
Brain Science Institute, RIKEN

On Prolight&sound 2012 in Frankfurt exhibition we demonstrated amazing possibilities of combining Led screens, interactive led floor, augmented software, and stype kit on jimmy jib

Occupy

Camp in Frankfurt soll geräumt werden

Bash-Olympics
Erfolglose Olympia-Athleten müssen im Netz viel einstecken

Kurzfilm Sight
Film zeigt Augmented Reality mit Kontaktlinsen

http://www.tagesschau.de/tageswebschau/

---Augmented reality application could engage consumers on a new level
The Los Angeles Times has launched a new augmented reality application, joining other news publications in the country in the adoption of interactive technology. The augmented reality application, called iD Print, was launched on the opening day of the 2012 Olympic Games in London. The application makes use of software developed by In8 Mobile, a developer of mobile applications with a penchant for augmented reality. The LA Times is the latest in a growing list of news publications that have turned to technology to compete for the affections of consumers.

Tesco has launched a new augmented reality shopping app, using technology from HP subsidiary Aurasma. "Interact with Tesco through exclusive videos, competitions and offers – bought to life before your eyes," suggests its listing in Apple’s App Store. That means pointing a smartphone camera at the Tesco Discover icon on printed materials to access the extra content such as recipes and videos.

iPhoneをかざすだけ！ARで直感的に目的地の方向がわかる地図アプリ「ARマップ」リリース。

株式会社クロスフェーダーは、AR（拡張現実）機能を利用した地図アプリ「ARマップ」のiPhone版のサービスを開始した。AR（拡張現実）技術・地図・カメラの3機能を利用し、誰でも「iPhoneをかざすだけ」で目的地の方向が直観的にわかり、目的地の位置と経路を可視化（ARタグ）した地図アプリ。
また、ARタグで目的地の方向を可視化している為、道に迷いにくく、目的地までのルートを案内ができます。さらに、現在地から周辺情報を呼び出すことができ、近辺の飲食店情報等も探すことができます。

■ARモード
ARモードでは、iPhoneの画面を通して見る地面が地図に変わり、iPhoneを掲げた風景と、自分がいる場所の地図情報が一画面で認識できます。

■ナビゲート機能
目的地を設定すると、現在地から目的地までの方向をARタグで表示し、目的地までの道順が可視化されます。

■周辺情報
現在地から近い飲食店の情報やビジネスホテルの情報等を調べることができます。

■詳細情報
◇ARマップ：http://ar-maps.com
◇アプリダウンロードページ：http://itunes.apple.com/us/app/armappu/id543874674?l=ja&ls=1&mt=8

対応OS：iOS ver 4.0以降
対応端末：iPhone4以降
利用料金：無料
ARマップの位置情報、およびAR機能はレイ・フロンティア株式会社の「LiveScopar ARKit」を利用しています。http://www.rei-frontier.jp

ソニーがAR（拡張現実）の新技術「スマートAR」を用いたスマートフォンアプリ「乃木坂46 AR」を開発。本日7月29日に都内で行われた発表会イベントに乃木坂46が出席した。

この「乃木坂46 AR」は、乃木坂46がスマートフォンの中に登場して動画で話しかけてくれるほか、メンバーと一緒に写真撮影もできる、実写3DとARを駆使した新感覚エンタテインメントアプリ。Android OS ver 2.2以上のスマートフォンで利用可能で、アプリはGoogle Playから9月30日23:59まで無料でダウンロードすることができる。

The V Motion Project from Assembly on Vimeo.

The Motion Project was a collaboration between a lot of clever creative people working together to create a machine that turns motion into music. The client for the project, Frucor (makers of V energy drink), together with their agency Colenso BBDO, kitted-out a warehouse space for this project to grow in and gathered together a group of talented people from a number of creative fields.

http://www.v.co.nz/#the-motion-project

We created and designed the live visual spectacle with a music video being produced from the results. We wanted it to be clear that the technology was real and actually being played live. The interface plays a key role in illustrating the idea of the instrument and we designed it to highlight the audio being controlled by the dancer. Design elements like real time tracking and samples being drawn on as they are played all add to authenticity of the performance. The visuals are all created live and the music video is essentially a real document of the night.

http://www.assemblyltd.com/

Check out the tech behind the project here:
www.custom-logic.com/blog/v-motion-project-the-instrument/
 

今年の夏は長崎西洋館へ行こう！ イベント詳細はこちら→http//www.seiyokan.co.jp/ar/

(via YouTube by tube5tag )

http://cnet.com/alwayson

Companies like Google and Qualcomm are diving head first into
augmented-reality tech. Molly Wood grabs a smartphone and meets up
with Hewlett-Packard's Aurasma to see how San Francisco looks through
an AR lens.

To give a thrilling experience to the audience, Xenium technologies shaped an augmented reality experience for Zee TV. 

To maximise engagement and provide a real horror experience xenium technologies planned an augmented reality engagement. Huge display screens were placed in malls with a HD camera showing live feed. A marker was placed in front of the screens. People who come near the marked zone can see their reflections on the screens, with an apparition suddenly appearing from their behind. Walking away from the user the apparition suddenly looks towards the user and returns towards them. Standing next to the user apparition makes certain gesture leading disappearance of user from the screen.
The communication was to tease people with the fear of the unknown and give them a thrilling experience.