このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
http://closingbigger.net Applications like this one that Yahoo has put together for the Olympics are what is referred to as Augmented Reality. Layering data onto our environment using technology. This is one of the tech trends on the frontier of New Media Marketing