ウォルトディズニーの映画「プリンスオブペルシャ」の屋外プロモーションが、オランダのアムステルダムで実施されている。街内のポスターがトリガーとなり、ゲームに参加することで映画の割引が得られるようだ。アプリケーション／インフラにはLayar が使用されており、Android と iPhone で参加出来る。GPSにより近くの映画館にも直ぐに探すことが出来るようだ。
Here is an awesome promotion using the concept of augmented reality, this outdoor campaign was created by TAB Worldmedia in Amsterdam, The Netherlands, as far as I know it’s not the first outdoor augmented campaign, but it’s really amazing!...
The posters of the brand new Walt Disney movie ‘Prince of Persia’ are marked with special logo that explains that you can play a unique augmented reality game with the Layar browser that is available for Anroid- and iPhone. As soon as a person who is near one of the ‘Prince of Persia’ posters starts up the Layar browser on his smartphone a gps connection is made to locate his position and the augmented reality game for ‘Prince of Persia’ automatically appears in his screen.
via Jazarah
http://jazarah.net/blog/prince-of-persia-the-gods-have-a-plan-for-you/PR
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スマイレージ 「夢見る１５歳」 - ARでプロモーション TV CMでも! #AR
