ROSETTA（ロゼッタ）が、行ったイベント向けのAR。上から降ってくる雪の結晶を舌でゲットすると点数が追加されるという、ユニークなWEB上のゲーム。ロゼッタは、この関係で国際的な賞を２つ取得した。
PRINCETON, N.J., Oct. 15 /PRNewswire/ -- Rosetta, the largest independent direct and digital interactive agency in the United States, announced today that it has won two Direct Marketing Association 2010 International ECHO Awards. The agency was awarded "Gold" in the Consumer and Business category for its holiday card titled "Snowday" that advanced augmented reality technology by combining motion detection and facial recognition elements and a "Bronze" in the Financial Services category for an iPhone application developed for Nationwide, the first in the auto insurance industry.
Rosetta's "Snowday" holiday card initiative unveiled a breakthrough in augmented reality technology in a holiday card sent to agency clients and friends. The technology marked the first time a webcam could track something as small as the human tongue without the aide of QR codes or other "cheats." To generate maximum participation, the card combined motion detection and facial recognition elements and challenged recipients to collect a million digital snowflakes with their tongues in order to support New Orleans youth. Nearly 9,000 card recipients from 60 countries quickly pushed past the goal of a million captured snowflakes. The agency then hosted a "Snow Day" event in New Orleans City Park on February 20 for New Orleans youth.
via & more
http://www.prnewswire.com/news-releases/rosetta-takes-two-international-echo-awards-105054019.html
HOME 
プラハの中心地にある600年の歴史をもつ時計台が変化する光景が美しい- Mapping during 600 years anniversary of the astrological tower clock situated at Old Town Square in center of Prague #AR
