September 26 & 27 - Eisbach Studios, Munich, Germany
We're very excited to reveal the first details about this year's insideAR: In the Expo area visitors can participate in "A day with AR" featuring live demonstrations from metaio, AR business professionals and partners. See and experience all of the day-to-day AR scenarios being used right now and which will be created in the future. The mandatory technology for the next steps in AR will be presented by a joint demo from ARM and metaio which will demonstrate the groundbreaking Augmented Reality capabilities on the ARM Mali GPU family including complex, highly realistic modeling (i.e. shaders) combined with a 3D tracking approach. ST-Ericsson will present and demonstrate the AR capabilities of its U8500 smart phone platform. Furthermore, Sony will present a HMD prototype with the world's highest see-through transmittance.
On the AR software side metaio will give a first insight into the upcoming Unifeye Suite and the new capabilities and possibilities arising with the Unifeye Mobile SDK roadmap. Last but not least, we can share more information about the first, confirmed top speakers sharing their insights and experiences with you.
Speakers & Presentations
Björn Ekelund - Head of Ecosystems and Research, ST-Ericsson "From AR-Capable to AR-Optimized Mobile Platforms"
John C. Havens - Founder of Transitional Media "Virtual Air Rights: How Augmented Reality Will Transform Advertising and Identity?"
Peter Meier - CTO metaio "Making the Digital a Natural Experience: Status Quo and the Future of Augmented Reality"
Josh Shabtai - CEO & Creative Director Vertigore Games "Augmented Reality Games and how they will Change the Gaming Industry."
Prof. Dr. Werner Schreiber - Head of Research Virtual Technologies Volkswagen Group "Augmented Reality in the Automotive Industry"
Joe Stam - Vice president of business development NVIDIA "Trends & Technologies in Mobile Processors for Vision & Graphics"
Sri Kannan Iyer - Ecosystem Manager ARM "Enriching the mobile Augmented Reality experience using ARM's Mali GPUs"
Klemens Schrattenbacher - Senior Alliance Manager RIM "Social Networks & Augmented Reality - can two hypes profit from each other?"
(via http://www.metaio.com/events/insidear-2011/)
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