このブログは、拡張現実 及び 仮想現実 が使用された最新の情報と事例などを掲載しています。---This blog publishes latest information and the case where AR (Augmented Reality) and VR (Virtual Reality) are used, etc.
Wal-Mart in the United States executes the campaign using AR in cooperation with Marvel. Video that explains method of participation in this campaign. The lock is released by holding up turtles of a smart phone in the poster pasted to the store. It is a happy AR application that can meet a super-hero of Marvel.
This video describes how the Superhero AR app provides a game in which Hawkeye comes unlocked but to play with the other Avengers Characters you must visit Walmart, via the POP signage to unlock them. This video also shows how once in the store a life size picture can be taken with the avengers characters using Augmented reality.