Augmented Reality & Virtual Reality World | 拡張現実と仮想現実の世界

- AUGMENTED REALITY PLATFORM WINS AWARD FOR TECHNICAL INNOVATION -

LONDON, July 12, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, claimed the Award for Technical Innovation at the International Brand Video Awards (BRAVES) last night, fending off tough competition from both the UK and US.

The BRAVES are the first and only awards ceremony dedicated solely to recognising and rewarding the use of video by brands. The company, whose technology has been developed in Cambridge and is used by over 6,000 brands and agencies around the world, overcame competition from Ooyala and SocialVibe from the UK, and Unruly and Yantra Digital from the US to win the prize.

This accolade is the latest in a recent string of awards for Aurasma and its partners. In June, Aurasma won 'Best AR App' and overall 'AR Awards Champion' at the AR Awards 2012 - a new event specifically designed to recognise and reward key players in the rapidly emerging space of augmented reality.

Creative agency and long standing Aurasma collaborator, Billington Cartmell, recently won a Gold IPM award for 'On-pack Promotions' for its Aurasma-enabled Lucozade 'Yes' campaign. The agency also received a Silver award for 'Art Direction' and a Bronze award in the 'Innovation' category.

Elsewhere, Ogilvy Action was shortlisted at Cannes Lions for their work with Aurasma on the Wetherspoons Connected campaign, and won four other prestigious awards:

• The New Media Age Award for 'Best Use of Mobile'
• The Marketing Week Engage 2012 Award for 'Promotional Marketing'
• IPM Bronze Award in the 'Alcoholic Drinks' category
• MAA Award's 'Best Digitally Led Campaign'

 

The campaigns can be seen in action here:

• Lucozade 'Yes' campaign: http://vimeo.com/32157715
• Wetherspoons Connected campaign: http://www.youtube.com/watch?v=EdsVno1Ns6E
• NET-A-PORTER 'The Window Shop': http://www.youtube.com/watch?v=dTk_9pmqspE

Links to Editors
Aurasma (App Store):
http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8
Aurasma (Google Play):
http://bit.ly/tHibPU

Aurasma:
http://www.aurasma.com
http://www.facebook.com/aurasma/
http://www.twitter.com/aurasma/
http://www.youtube.com/user/AurasmaLite
http://aurasmalite.tumblr.com/