iPad を仕様した、ヨットの3DCG AR、リアルなARウォッチのフィッティング
See more architecture and design movies at dezeen.com/movies This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. Dezeen editor-in-chief Marcus Fairs introduces the shop we curated for Selfridges' Festival of Imagination, which includes a virtual retail experience for Dezeen Watch Store and a life-size walkaround digital model of Zaha Hadid's superyacht - both created by technology company Inition. "The Imagine Shop is an attempt to visualise the kind of products, services and shops we might have in the future," says Fairs.
The space on the ground floor of the department store contains all wall of 3D-printed products and clothing by Janne Kyttanen of 3D Systems, and even features a giant printed ping-pong table. "The most exciting thing here is that we've worked with Inition, which is a 3D visualisation company, to show how augmented reality could be used in stores of the future," Fairs says.